Liechtenstein Life

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Liechtenstein Life Assurance AG
legal form Stock corporation (AG)
founding 2008
Seat Ruggell , Principality of Liechtenstein
management Michael Blank, Gordon Diehr
Number of employees 45
Branch Insurance
Website http://www.liechtensteinlife.com
Status: 2019

Liechtenstein Life (full name Liechtenstein Life Assurance AG ) is a life insurance company founded in Ruggell in 2008 . Liechtenstein Life offers unit-linked annuity insurance in the German and Swiss markets through broker sales.

In the area of ​​risk provisioning, Liechtenstein Life offers disability insurance and life insurance as a solution for protecting employees .

history

Liechtenstein Life was founded in Ruggell in 2008 with the aim of offering capital market-based old-age provision cost-effectively in Germany, Liechtenstein and Switzerland and making it accessible through the use of modern technology. Since 2016, Liechtenstein Life has been part of the digital financial services holding company the prosperity company AG, which together with its subsidiaries Liechtenstein Life, prosperity, cashyou and prosperity.brokershome looks after more than 55,000 customers and manages assets totaling around CHF 386 million. As CEO of prosperity company AG, Reto Näscher has also been responsible for Liechtenstein Life since July 2019.

Since 2019, the fund policies have also been offered as a net policy, whereby the final remuneration for fee advisors can be financed in cooperation with Deutsche Handelsbank and its sister company cashyou. Critics, however, see the danger of false incentives through “false fee advice”.

In January 2020, the basic selection for unit-linked annuity and life insurance was expanded to over 2,000 investment options, including actively managed investment funds and ETFs . Since May 2020, Liechtenstein Life has been cooperating with the German Support Fund eV (DUK) in the field of company pension schemes .

In June 2020, Liechtenstein Life concluded a cooperation with the Hoerner Bank in Heilbronn, which is intended to integrate the bank's own investment funds more closely into old-age provision concepts.

An overview:

  • 2008: Establishment of Liechtenstein Life in Ruggell, Liechtenstein
  • 2016: Takeover by the financial services group prosperity company AG
  • 2019: Partnership with Deutsche Handelsbank and cashyou
  • 2020: Partnership with the Hoerner Bank

Locations

Liechtenstein Life Assurance AG is headquartered in Ruggell, Principality of Liechtenstein. The sister company prosperity is based in Berlin.

Liechtenstein Life is subject to the FMA Liechtenstein Financial Market Authority . Since the company is not headquartered in Germany, there is no membership in the German protection fund Protektor . In Liechtenstein, however, customer funds are specially protected as special assets under Art. 59a of the Liechtenstein Insurance Supervision Act. Liechtenstein insurance companies are also subject to the control of the European Insurance Supervisory Authority EIOPA .

Product categories

Liechtenstein Life offers the following product lines on the German market:

The products are sold exclusively through independent insurance brokers.

criticism

Until 2019, Prosperity Solution AG also sold Liechtenstein Life's insurance products to end consumers via a mobile app . The federal government insured criticized inter alia the lack of transparency of the freely accessible information. Liechtenstein Life now relies exclusively on sales by independent insurance brokers, including with the help of the prosperity.brokershome portal.

Web links

Individual evidence

  1. ^ The prosperity company. Company website, accessed July 2, 2020 .
  2. Reto Näscher becomes CEO of the prosperity company. Liechtenstein Fatherland, accessed on May 20, 2020 .
  3. Bank offers pre-financing to fee brokers. Fund Professionell, accessed on July 2, 2020 .
  4. Liechtenstein Life multiplies investment opportunities. Liechtenstein Business, accessed on May 29, 2020 .
  5. Unit-linked pension insurance with a guarantee for all employees. Insurance magazine, accessed on May 29, 2020 .
  6. Liechtenstein Life cooperates with Hoerner Bank. Private Banking Magazin, accessed on July 2, 2020 .
  7. Insurance company based in Liechtenstein. FMA Financial Market Authority Liechtenstein, accessed on July 2, 2020 .
  8. ^ Members of the security fund. Protector, accessed December 11, 2015 .
  9. Law on the supervision of insurance companies (Insurance Supervision Act; VersAG) of 02.22.1996. Liechtenstein Law Gazette, accessed on July 3, 2020 .
  10. News from Liechtenstein. Fund Professionell, accessed on July 2, 2020 .
  11. Press release from April 12th, 2019. Association of the Insured (BdV) eV, accessed on May 29, 2020 .
  12. Insurance will remain a mere broker's job in the future. The investment, accessed on July 2, 2020 .