Luc Hyvernat

Luc Hyvernat (born July 15, 1968 ) is a French manager and Global Brand Director at Imperial Brands since March 1, 2016 . Previously, he was General Manager of Reemtsma in Germany and Switzerland and responsible for sales and marketing in both countries. In addition, from May 2014 to February 2016 he was the spokesman for the board of Reemtsma Cigarettenfabriken GmbH in Hamburg . He was followed by Michael Kaib .

Career

Until April 2013, Hyvernat was Sales & Marketing Director Growth Division at Reemtsma's parent company Imperial Tobacco in Bristol and responsible for sales and marketing activities in 42 countries.

Before that, he worked for Imperial Belux as General Manager in Belgium and Luxembourg for around five years . During this time he implemented, among other things, the integration of the Spanish-French cigarette manufacturer Altadis into the Imperial Group. Hyvernat acquired extensive knowledge and experience in the German market from 2001 to 2008 in various management positions at Altadis, most recently as Director Western Europe in Hamburg and Paris.

Individual evidence

1. ↑ Reemtsma press release of May 28, 2014
2. ↑ Reemtsma: Michael Kaib is the new Germany boss. Retrieved January 24, 2020 . 
3. ↑ Reemtsma press release of April 2, 2014