Ludwig Reiter shoe manufacture

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Ludwig Reiter Schuhmanufaktur GmbH

logo
legal form GmbH
founding 1885
Seat Vienna
Number of employees 110
Branch Shoes and leather goods
Website www.ludwig-reiter.com

Ludwig Reiter in the Dreimäderlhaus on the Mölker Bastei

The Ludwig Reiter shoe manufactory GmbH is a shoe production company in Vienna , founded in 1885 from which Jachymov immigrated to Vienna shoemaker Ludwig Reiter. It is still owned by the Reiter family today and is currently run by the fourth generation.

The core business is the shoe production in welted style ( Goodyear welted ). In addition, sports shoes, leather goods and accessories are produced, which are sold in our own shops in Austria, Germany and Switzerland, on the Internet and at various trading partners in many countries.

Ludwig Reiter shoes are often mentioned in Vienna travel guides. One of the Viennese shops is in the Dreimäderlhaus on the Mölker Bastei .

history

Ludwig Reiter I.

In 1885 Ludwig Reiter I, who immigrated from the Bohemian Karlsbad, opened a shoemaker's workshop together with his wife Anna in Vienna “on the Wieden”. As early as 1887 he was supplying the Austro-Hungarian security guard with custom-made boots and welted officer's shoes. Ankle boots for the uniform and riding boots were made for the Austro-Hungarian Army .

Ludwig Reiter II.

Ludwig Reiter II, the son of the company founder, first learned the shoemaking trade from his father, but went on a hike at a young age and worked in Germany, England and America. From 1902 to 1908 he worked in various shoe factories in the USA, including Boston. There he got to know the then new Goodyear process - the technique of making welted shoes with the help of a patented sewing machine.

Building on the experience he gained in industrial shoe production during his wandering and apprenticeship years, after his return to Vienna, Ludwig Reiter II gradually converted his father's craft business into a small shoe factory and introduced the mechanized Goodyear process. In the same year the company moved to Kolschitzkygasse.

In 1919, the shop that still exists today was opened on Wiedner Hauptstrasse in Vienna. About 70 people were employed. In 1937 a modern factory was set up in Wiener Neustadt , which was moved to Vienna's 17th district in 1940 because of the war economy.

Ludwig Reiter III.

In 1960 Ludwig Reiter III, a trained leather technician, took over the company and expanded it. In the 1960s, several branches were gradually set up in Vienna. In 1966 the company employed around 130 people. The technique of frame sewing was continued.

Ludwig Reiter 4th generation

In 1985, a hundred years after the company was founded, Ludwig Reiter was the only remaining factory for Goodyear welted shoes in Central Europe to successfully use the reawakening interest in classic shoes and established itself in the following years with several own sales outlets in Austria, Germany, Switzerland and 2012 in Great Britain. In addition, business connections were maintained in countries such as Japan, Italy and the USA, as well as collaborations with designers such as Helmut Lang and Paul Smith .

In 1992 Ludwig Reiter acquired the C. Kitzmantel work shoe factory in Vorchdorf (Upper Austria), from where he took over new manual manufacturing techniques and know-how as well as new types of shoes. From these work and winter boots as well as sports shoes, the now very successful models “Maronibrater” and “Trainer” were developed.

In 2000, Ludwig Reiter took over the world-famous suitcase and bag business from Franz Schulz in Vienna, thereby expanding the range to include leather goods and suitcases.

In 2008, Ludwig Reiter acquired the Süßenbrunn Palace in the northeast of Vienna's urban area. In 2011 the production and office moved to Süßenbrunn after a thorough restoration of the facility .

The company operates 13 of its own sales outlets in Austria, Germany and Switzerland and a web shop (as of 9.2019). In addition, around 200 specialist shops and boutiques in Austria, Germany, Switzerland, Italy, the Netherlands, Spain, Great Britain, Japan and the USA, as well as a few web shops, carry the manufactory's products.

Award

literature

  • Heike Bering: 300 hand movements for a solid Viennese last. In: The world . October 29, 1999.
  • Capital . Vol. 40, Issue 23-26, 2001, ISSN  0008-5847 , p. 146.
  • Rainer Eisenschmid, Eva-Maria Blattner: Vienna. 14th edition. Baedeker, Ostfildern 2007, ISBN 978-3-8297-1076-3 , p. 117.
  • Reinhard Engel: Luxury from Vienna. Volume 1: Today's handmade items from the former imperial city. With photos by Johannes Ifkovits. 3. Edition. Czernin, Vienna 2001, ISBN 3-7076-0121-8 .
  • Susanne Müller-Zantop: Fall hard - land softly. This is how you get through the crisis from A to Z. 2nd Edition. Books on Demand, Norderstedt 2009, ISBN 978-3-8391-2393-5 , p. 51.
  • Lillian Schacherl: Vienna. 9., rework. Edition. ADAC-Verlag, Munich 2004, ISBN 3-89905-251-X , p. 165.
  • Michael Tscheitschonigg: Family business as a special form of organization in the Austrian economy. Shown at the Vienna shoe manufacturer Ludwig Reiter. Dissertation. University of Graz, Graz 2006.
  • Christopher Wurmdobler: Queer Vienna. Walk See. Vienna under the rainbow. 7 city walks for gays, lesbians and other curious people. Falter, Vienna 2004, ISBN 3-85439-323-7 ( Falter's city walks. No. 6).

Individual evidence

  1. Classic shoes produced in Vienna again (ORF Vienna, June 11, 2011)

Web links

Coordinates: 48 ° 5 ′ 30 ″  N , 16 ° 19 ′ 22.4 ″  E