The Vienna Awards (long form: Vienna Awards for Fashion and Lifestyle) are an event initiated by Marjan Firouz in 2009 , at which people or companies related to Austrian fashion design are initially awarded in 11, later in up to 13 categories. The award took place annually until 2014, since then it has taken place every two years. The "Best Newcomer" category was introduced in 2012 and has prize money of € 10,000, making it the most highly endowed privately sponsored fashion prize in Austria.