Marina Hoermanseder

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Marina Hoermanseder (2014)

Marina Hoermanseder (* 1986 in Vienna ) is an Austrian fashion designer.

Life

Marina Hoermanseder is the daughter of the long-time CEO of Mayr-Melnhof Karton , Wilhelm Hörmanseder, and a translator from France. After graduating from high school in 2004, she studied International Business Administration (IBWL) at the Vienna University of Economics and Business . She completed her studies in 2010 with a thesis on The Japanese Approach to Knowledge-Based Management and Its Embedding in the Economic History and Culture of Japan . From 2008 to 2009 she attended courses at the Central Saint Martins College of Art and Design in London, from 2010 to June 2013 she studied fashion design at the ESMOD fashion school in Berlin.

In 2012 she completed a four-month internship at the fashion company founded by Alexander McQueen . There she was inspired to deal with corsets . Subsequently, she came across orthopedic corsets. In November 2013 she founded her own fashion label, in January 2014 she presented her first own collection at the Berlin Fashion Week . In September 2014, she opened a showroom in Paris for the first time during Fashion Week . In 2015 she employed 16 people in her Berlin studio.

Uniforms for Austrian Airlines , designed by Marina Hoermanseder (2015)

In 2015, Hoermanseder designed new uniforms for Austrian Airlines , which were originally intended to be used from 2016. In September 2015 she opened the seventh MQ Vienna Fashion Week. The spring / summer collection 2016 is inspired by the costumes and uniforms of the Austro-Hungarian monarchy. In July 2017, she presented the new postal uniforms , which are to be introduced gradually by 2019. In August 2017 she presented her first dirndl collection, designed together with the Munich costume company Angermaier .

Her designs are publicly worn by Lady Gaga , Rihanna and FKA Twigs , among others . There is also a corporation with Nike . A draft of her first collection is in the New York Museum of the Fashion Institute of Technology . Her collections are interspersed with fetish elements and inspired by orthopedic products. Trademarks are leather oyster skirts, leather corsets and leather buckles; in addition to black, she also uses skin- and cream-colored leather parts.

Hoermanseder lives and works in Berlin . In September 2015 she was a guest on ORF at Stöckl , in October 2016 on Wir sind Kaiser and in February 2018 on the late night show Willkommen Österreich . From November 2017 she acted as a jury member for the eighth season of Austria's Next Topmodel .

She was responsible for the costume design for the feature film Angst by director and screenwriter Vladislav Yö, which was shown at the 2018 Max Ophüls Prize Film Festival . In July 2018 she became ambassador for the ÖFB Cup alongside Jasmin Ouschan and Benjamin Raich .

At the gala for the German Computer Game Award 2019, the German Minister of State for Digitization Dorothee Bär wore an outfit designed by Hoermanseder. As part of the Berlin Fashion Week in July 2019, a preview of their collection for Palmers was presented.

Awards

  • 2015: Fashion Prize of the City of Vienna of the Austrian Fashion Awards (AFA)
  • 2015: Nomination by Die Presse as Austrian of the Year in the International Success category
  • 2016: look! Women of the Year Award in the Visionaries category
  • 2018: Vienna Awards - Designer of the Year

Web links

Commons : Marina Hoermanseder  - collection of pictures, videos and audio files

Individual evidence

  1. a b c CV: Marina Hoermanseder at Kastner & Öhler . Retrieved September 12, 2015.
  2. a b c d e derStandard.at - Leather corsets: Visit to designer Marina Hörmanseder . Article dated November 16, 2014, accessed September 12, 2015.
  3. Marina Hörmanseder: The Mayr-Melnhof boss can be proud of his daughter . Retrieved September 12, 2015.
  4. ↑ Union catalog: The Japanese approach to knowledge-based management and its embedding in the economic history and culture of Japan . Diploma thesis 2011, accessed on September 12, 2015.
  5. a b c d e profil.at - fashion designer Marina Hörmanseder about leather, Lady Gaga and the AUA . Article dated June 10, 2015, accessed September 12, 2015.
  6. a b c Berliner Morgenpost: Lady Gaga also orders from this young designer . Article from January 17, 2014, accessed on September 12, 2015.
  7. a b c d e f Der Spiegel: Designer Marina Hoermanseder: Out of the corset . Article dated July 10, 2015, accessed September 12, 2015.
  8. derStandard.at - Marina Hörmanseder: "It would be a shame to give up the red stockings" . Article dated May 19, 2015, accessed September 12, 2015.
  9. a b c diepresse.com - Fashion award goes to Hoermanseder . APA notification dated September 8, 2015, accessed September 12, 2015.
  10. orf.at - New AUA uniforms are not coming . Article dated October 30, 2015, accessed October 31, 2015.
  11. derStandard.at - Marina Hoermanseder opened the Vienna Fashion Week . Article dated September 8, 2015, accessed September 12, 2015.
  12. a b derStandard.at - Marina Hoermanseder: "My story is perfect" . Article dated September 6, 2015, accessed September 12, 2015.
  13. New postal uniforms from star designer on ORF from July 26, 2017, accessed on July 26, 2017
  14. ^ Kurier: Marina Hoermanseder's first dirndl collection . Article dated August 30, 2017, accessed September 2, 2017.
  15. Die Welt: Lady Gaga's new clothes are from Marina Hoermanseder . Article from January 20, 2014, accessed on September 12, 2015.
  16. diepresse.com: Eveline Hall presented "Austria's Next Top Model" at the age of 71 . Article dated August 23, 2017, accessed August 24, 2017.
  17. ^ Marina Hoermanseder. In: filmportal.de . German Film Institute , accessed on July 22, 2018 .
  18. Ex-ski star Benjamin Raich becomes ambassador for the UNIQA ÖFB Cup . Article dated July 20, 2018, accessed July 22, 2018.
  19. ^ Courier: Benjamin Raich new ÖFB Cup ambassador . Article dated July 20, 2018, accessed July 22, 2018.
  20. Dorothee Bär caused a sensation with her Hoermanseder outfit. April 10, 2019, accessed July 10, 2019 .
  21. Adequate? CSU Minister splits the network with a latex outfit. April 10, 2019, accessed July 10, 2019 .
  22. Designer: So much hustle and bustle about Doro Bear Rock? July 3, 2019, accessed July 10, 2019 .
  23. Two meet: Marina Hoermanseder and Arthur Arbesser on new creative paths. July 9, 2019, accessed July 10, 2019 .
  24. Marina Hoermanseder and PALMERS will work together in the future. July 8, 2019, accessed July 10, 2019 .
  25. diepresse.com - Austria 15 . Retrieved September 12, 2015.
  26. The "Women of the Year" were honored in Vienna . Article dated December 1, 2016, accessed December 30, 2016.
  27. Wolfgang Joop receives Style Icon Award at the Vienna Awards . Article dated September 14, 2018, accessed September 14, 2018.