Lutz Frühbrodt

Lutz Frühbrodt (* 1962 in Berlin ) is a German publicist and media critic . He teaches as a professor for specialist journalism and corporate communication at the University of Würzburg-Schweinfurt .

Career

Frühbrodt studied American Studies, New History, Journalism and Political Science at the Free University of Berlin and Indiana University (Bloomington / USA). He was a research associate in the field of economic policy at the John F. Kennedy Institute for North American Studies in Berlin and received his doctorate in economics in 2000 with a thesis on the international deregulation of the telecommunications markets.

Frühbrodt completed an editorial traineeship at DeutschlandRadio Kultur. Before and alongside his scientific work, Frühbrodt worked as a journalist for various national newspapers and radio stations. For several years, Frühbrodt reported as a business and technology reporter for the Welt-Gruppe from Berlin, Stuttgart and Frankfurt / Main. He was one of ten journalists from national media who were spied on by Deutsche Telekom in 2005 and 2006.

In 2008, Frühbrodt was appointed professor at the University of Applied Sciences Würzburg-Schweinfurt in order to set up the master's degree in “Specialized Journalism and Corporate Communication”.

Act

Frühbrodt primarily publishes on business journalism, specialist media, alternative economic models and the impact of the media on society. He is co-founder and chairman of the non-profit association “The Second Enlightenment”, which is active in the field of media criticism (www.zweite-aufklaerung.de). Frühbrodt considers education about social grievances to be the most important, but often neglected, task of journalism and calls for greater autonomy for the media from commercial exploitation interests.

In his handbook “Business Journalism” (2007), Frühbrodt calls on journalists to deal more critically with the often mechanistic logic of classical, market-liberal economic theory and to analyze economic events and developments more independently. Company reporters should also give up the pure company perspective and pay more attention to the effects of company policy on consumers and society (see under Works: “On the way to holistic business journalism”). Frühbrodt is a member of several juries for journalist awards. He is the chairman of the jury for the Specialist Journalist of the Year award .

Works (selection)

• The social foundation company. An economic alternative. Würzburg 2014. ISBN 3-8260-5483-0 .
• “The new openness of the specialist media: more jobs, easier access”, in: Fachjournalist - Fachjournalist, Fach-PR & Fachmedien, published on January 15, 2014.
• “On the way to a holistic business journalism” (two parts), in: Fachjournalist - Fachjournalist, Fach-PR & Fachmedien, published on April 3, 2013.
• "Always on - Survival in the Media Society", in: The Second Enlightenment - Forum for Media Criticism and Concepts of Society, published on December 1, 2012.
• “Better rule of three as a guest lecture. Public debates need the warning calls of the uncomfortable intellectual more than ever ”, in: Fachjournalist, No. 2/2012, pp. 14-19.
• “From a professional decision maker to a community manager? In their search for new business models, specialist media do not just rely on online ”, in: Fachjournalist, No. 4/2010, pp. 4–10.
• “Business journalism”, in: Quandt, Siegfried / German Association of Specialists Journalists (ed.), Specialist journalism. Communicate expert knowledge professionally. 2. completely overab. Ed., Konstanz 2010, pp. 55–80. ISBN 3-86764-139-0 .
• Economic journalism. A Manual for Education and Practice. Published in the series "Journalistische Praxis". Berlin / Wiesbaden 2007/2013. ISBN 3-430-20014-8 .
• "The US economy", in: Federal Agency for Civic Education (ed.), The United States of America. Information on political education. Vol. 211, Bonn 2004/01, pp. 40-53.
• "Danger recognized, danger averted? The digital divide in the USA and Germany ”, in: Werner, Welf (ed.), How Much Inequality Can Democracy Endure? Poverty and Wealth in the United States. Frankfurt / Main 2003, pp. 43-60. ISBN 3-593-37244-4 .
• The liberalization of telecommunications services. From national monopoly to global competition. Wiesbaden 2002. ISBN 3-8244-0624-1 .
• “The trade relations of the USA and the Federal Republic of Germany 1945–1968”, in: Junker, Detlef et al. (Ed.), The USA and Germany in the Cold War Era. Vol. 1. Washington DC 2001, pp. 490-502. ISBN 3-421-05299-9 .
• "New powers, new markets - The changing world economy", in: Brockhaus Weltgeschichte. Vol. 6, Mannheim, etc. 2000, pp. 612-621.
• "Struggle for Prosperity - World Economy and Economic Crises (1950–1985)", in: Brockhaus World History. Vol. 6. Mannheim, etc. 2000, pp. 218-227.
• (with Carl-Ludwig Holtfrerich ) “The reorganization of US economic policy after 1945. The experiences of the interwar period as an argument”, in: Yearbook for Economic History, No. 1, 1998, pp. 85–123.

Web links

• Personal website Lutz Frühbrodt

Individual evidence

1. ↑ http://medienexperte.net/#glaubens
2. ↑ Business journalism ( Memento of the original from August 13, 2014 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. , accessed on August 13, 2014. 
3. ↑ http://www.fachjournalist.de/die-neue-offenheit-der-fachmedien/
4. ↑ http://www.fachjournalist.de/ganzheitlicher-wirtschaftsjournalismus/ and http://www.fachjournalist.de/ganzheitlicher-wirtschaftsjournalismus-teil2/
5. ↑ Archived copy ( Memento of the original dated August 12, 2014 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.