MV is good for you
| State marketing Mecklenburg-Western Pomerania | |
|---|---|
| Seat | Schwerin, Germany |
| ladder | Peter Kranz |
| Branch | Public institution |
| Website | www.mvtutgut.de |
The slogan “ MV is good for you. "Stands for the Mecklenburg-Western Pomerania brand and the Mecklenburg-Western Pomerania state marketing campaign that has been running since 2004 . The slogan has the character of a state motto or motto .
The associated campaign advertises the state in image, location and tourism marketing. The aim of the state marketing campaign is to make the strengths and potentials of Mecklenburg-Western Pomerania better known and to link them with the core areas of business, health, nature and nutrition, tourism, culture, education and science. A uniform, recognizable image of the country is to be created nationally and internationally. The topics are presented with a common sender under the umbrella of state marketing. The Mecklenburg-Western Pomerania (MV) brand acts as a bracket for all marketing activities in the state and is the focus of communication.
The implementation of the campaign is the responsibility of Landesmarketing MV, which is assigned to the State Chancellery .
background
Under the slogan “MV does gut.” Mecklenburg-Western Pomerania is to present itself as “Northern German”, “maritime” and a country with “freedom”. State marketing is also responsible for the corporate design of the state institutions.
The central symbol of the state marketing MV and thus the trademark of Mecklenburg-Western Pomerania is now the beach chair . In 2007 it became known worldwide during the G8 summit in Heiligendamm , when the summit participants were photographed in a custom-made beach chair. The Mecklenburg-Vorpommern brand appears nationally and internationally with MV does good. and Best of Northern Germany . In 2013, the main theme of Land for Life was added to the campaign . With it, the strengths of the state as a location for studying, researching, investing, working and living are to be strengthened and argued. In all advertising appearances in the country, u. a. The message Land zum Leben is conveyed as the core message in its own media, on the Internet, in advertisements, on posters and, most recently, in three commercials . MV sub-campaign is good for you. is the Study with Sea Value campaign , which specifically advertises Mecklenburg-Western Pomerania as a study location .
Awards
The marketing campaign received the 2007 European Excellence Award , the Political Award and the German Association of Communicators . The PR motif “Beach chair in the Ozeaneum” was awarded in 2012 as one of the best PR images of the year. Campaign Studying with sea value in 2011 was awarded the International German PR Award .
Individual evidence
- ↑ MV is good for you. ( Memento of the original from October 27, 2011 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ MV is good for you. ( Memento of the original from July 3, 2012 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ The beach chair as a trademark of Mecklenburg-Western Pomerania ( Memento of the original from November 2, 2012 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ www.studieren-mit-meerwert.de ( Memento of the original from October 29, 2013 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
