Marc Oliver Opresnik

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Marc Oliver Opresnik at Cambridge Judge Business School, Cambridge University

Marc Oliver Opresnik (* 1969 ) is a German economist and book author . He is professor of general business administration , in particular marketing at the Technical University of Lübeck and a member of the board of directors at the St. Gallen Management Institute.

Career

Opresnik studied business administration at the University of Hamburg and then received his doctorate on the subject of " Corporate Culture in the USA and Germany". He spent ten years in the management of a company and is the author of numerous articles and specialist books.

Marc Oliver Opresnik has been Professor of General Business Administration, in particular marketing, management and corporate governance, at the Lübeck State University of Applied Sciences since 2008, as well as visiting professor at international universities such as the East China University of Science and Technology in Shanghai and the European Business School in London .

Opresnik has been director and member of the scientific advisory board of the SGMI Management Institute St. Gallen since 2013. In addition, on March 1, 2014, he was appointed Chief Research Officer at Kotler Impact Inc., Philip Kotler's global company . As “Chief Executive Officer” he is also responsible for the Kotler Business Program and the Kotler Business Schools worldwide. As president of the management consultancy Opresnik Management Consulting, he works as a coach, key-note speaker and consultant for international corporations, institutions and governments.

Marc Oliver Opresnik is the brother of the journalist Miriam Opresnik .

Publications

  • Corporate culture in the USA and Germany (dissertation), Rebo-Star Verlag 1999
  • Marc Oliver Opresnik, Carsten Rennhak: Fundamentals of general business administration an introduction from a marketing-oriented point of view , Wiesbaden, Gabler Verlag , 2012, ISBN 978-3-8349-1562-7
  • Marc Oliver Opresnik, Svend Hollensen: Marketing - A relationship perspective , Vahlen, Munich, 2010, ISBN 978-3800637225
  • with Jürgen Lürssen: The secret rules of the game of career - How to use the unwritten rules in the workplace for your success , Campus, Frankfurt / New York, 2010, ISBN 978-3593367170
  • Marc Oliver Opresnik: The secrets of successful negotiation. Better negotiation in every relationship , Heidelberg, SpringerGabler, 2013, ISBN 978-3642391538
  • Marc Oliver Opresnik: The Hidden Rules of Successful Negotiation and Communication , Springer, Heidelberg / New York / London, 2014, ISBN 978-3319061931
  • with Bickhoff, N., Hollensen, S .: The Quintessence of Marketing , Springer, Heidelberg / New York / London, 2014, ISBN 978-3642454431
  • with Lürssen, J .: The secret rules of the game of career - How to use the unwritten rules in the workplace for your success , 4th edition, Campus, Frankfurt / New York, 2014, ISBN 978-3593501468
  • Marc Oliver Opresnik: The secrets of successful negotiation , 2nd edition, Springer / Gabler, Berlin, 2014, ISBN 978-3662441084
  • Philip Kotler, Kevin Lane Keller, Marc Oliver Opresnik: Marketing Management: Concepts - Instruments - Company Case Studies, 14th edition, Pearson Studium, 2015, ISBN 978-3868941210
  • Marc Oliver Opresnik, Svend Hollensen: Marketing - A relationship perspective , 2nd edition, Vahlen, Munich, 2015, ISBN 978-3800637225
  • Carsten Rennhak, Marc Oliver Opresnik: Marketing: Basics , Springer / Gabler, 2015, ISBN 978-3662458082
  • Gary Armstrong, Marc Oliver Opresnik, Philip Kotler: Marketing: An Introduction, Global Edition, 13th edition , Prentice Hall, 2016, ISBN 978-1292146508
  • Marc Oliver Opresnik, Oguz Yilmaz: The secrets of successful YouTube marketing , Springer / Gabler, 2016, ISBN 978-3662503164
  • Marc Oliver Opresnik The secrets of successful negotiation: Negotiating better - in every relationship (Opresnik Management Guides 1) , Opresnik Management Consulting, 2017
  • Marc Oliver Opresnik, Philip Kotler, Svend Hollensen Social Media Marketing: A Practitioner Guide (Opresnik Management Guides Book 2) (English Edition) , Opresnik Management Consulting, 2017
  • Marc Oliver Opresnik, Svend Hollensen Marketing: Principles and Practice: A Comprehensive Guide for Students and Practitioners (Opresnik Management Guides, Volume 3) , Independently published, 2017, ISBN 978-1521199596
  • Marc Oliver Opresnik Convincing! How to be successful in talks, negotiations and presentations: Inspiring people with successful communication and rhetoric ... (Opresnik Management Guides, Volume 4) , Independently published, 2017, ISBN 978-1521208618
  • Marc Oliver Opresnik Project Management: Systematic Success: A practical guide with numerous tools, checklists and templates (Opresnik Management Guides 5) , Opresnik Management Consulting; Edition: 1, 2017, ISBN 978-1522077459
  • Philip Kotler, Kevin Lane Keller, Marc Oliver Opresnik: Marketing Management: Concepts-Instruments-Company Case Studies (Pearson Studium - Economic BWL) , 15th edition, Pearson Studium, 2017, ISBN 978-3868942798
  • Marc Oliver Opresnik: The secrets of successful communication: Talking better - in every respect , 2nd edition, Opresnik Management Consulting; 2017, ISBN 978-1549745256
  • Marc Oliver Opresnik, Philip Kotler, Svend Hollensen: Social Media Marketing: A Practitioner Guide (Opresnik Management Guides Book 2) , 2nd edition, Opresnik Management Consulting, 2017, ISBN 978-1549540400
  • Marc Oliver Opresnik: Convinced! Communicate, present and negotiate successfully: Inspiring people and achieving more (Opresnik Management Guides, Volume 6) , 3rd edition, Independently published; 2018, ISBN 978-1980269069
  • Marc Oliver Opresnik: Social Media Marketing: A Practical Guide to Successful Online Marketing (Opresnik Management Guides, Volume 17) , 4th edition, Independently published; 2020, ISBN 979-8646786839
  • Marc Oliver Opresnik: Marketing: Basics and Practice: A Management Oriented Approach (Opresnik Management Guides, Volume 16) , 3rd edition, Independently published; 2020, ISBN 979-8645583736

Web links

Individual evidence

  1. ↑ stellenboersen.de ( Memento of the original from February 12, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Reviewed December 10, 2010 @1@ 2Template: Webachiv / IABot / www.stellenboersen.de
personal data
SURNAME Opresnik, Marc Oliver
BRIEF DESCRIPTION German economist, management consultant and book author
DATE OF BIRTH 1969