Philip Kotler

from Wikipedia, the free encyclopedia
Philip Kotler (2007)
On the occasion of his 75th birthday, a stamp was issued in his honor in Indonesia.

Philip Kotler (born May 27, 1931 in Chicago ) is an American economist and professor of marketing at the Kellogg School of Management at Northwestern University . He is considered to be the founder of modern marketing theory and his book Marketing Management , published in 1967, is standard literature in university education.

biography

Philip Kotler was born the son of Russian-Ukrainian immigrants. He is married and has three daughters.

He studied economics at the University of Chicago under the renowned economist Milton Friedman and completed his studies with a master's degree . He then received his PhD from the Massachusetts Institute of Technology and a Ph.D. Degree under Nobel Prize-winning economist Paul Samuelson.

This was followed by stays as a Post Doctoral Fellow to study mathematics at Harvard University and to study social science at the University of Chicago.

In the field of marketing, Kotler has made a name for himself as a leading authority worldwide. He was on the board of directors of the College of Marketing at the Institute of Management Science (TIMS), was director of the American Marketing Association , advisory board of the Marketing Science Institute and was director of "The MAC-Group".

Since 1962 he has been teaching as a "Professor of International Marketing" at the Kellogg School of Management at Northwestern University in Evanston (Illinois) .

In addition to his work as a lecturer and publicist, Philip Kotler works in the Kotler Marketing Group (KMG). KMG is a global marketing consulting company.

Importance in Marketing

When Kotler started into marketing, it was mostly focused on sales, advertising and retail. With a restructuring of marketing he wanted to make this subject more scientific and decision-oriented.

He built his marketing textbook "Marketing Management", published in 1967, on the foundations of mathematics , economics , social science and organizational theory . "Marketing Management", which is now in its 15th edition, is one of the main marketing works in university marketing education, has been translated into more than 25 languages ​​and is listed by the Financial Times as one of the 50 most important business books of all time.

A number of books were published in which he applied his marketing concepts in the areas of art, fundraising, religion and specifically geographic regions. This was followed by the expansion of these concepts to include governments and non-profit organizations in order to consider and shape the needs of future generations.

Honors

  • 1978 American Marketing Association Paul D. Converse Prize for excellent scientific contributions to marketing
  • 1983 Stewart Henderson Brit Award for Marketer of the Year
  • 1985 First recipient of the "Distinguished Marketing Educator Award" newly created by the American Marketing Association
  • 1985 First recipient of the “Philip Kotler Award for Excellence in Health Care Marketing” newly founded by the Academy for Health Service Marketing
  • 1989 Charles Coolidge Parlin Award, which is presented annually to a leading personality in marketing
  • 1995 the "Sales and Marketing Executives International (SMEI)" names him "Marketer of the Year"
  • 2002 Marketing Educator of the Year award from the Academy of Marketing Science

He received the “Price for Marketing Excellence” from the European Association of Marketing Consultants and Sales Trainers and various honorary doctorates , for example from DePaul University , University of Stockholm , University of Zurich , National and Kapodistrian University of Athens , Jagiellonian University in Krakow , University of Vienna , Lorand Eötvös University of Science in Budapest , University of Bucharest , University of Kiev , University of Santo Domingo , HEC Paris and the Leipzig University of Economics and Business .

selected Writings

German-language books, sorted by publication date:

  • John A. Caslione, Philip Kotler: Chaotics. Management and marketing for turbulent times. mi-Wirtschaftsbuch, Munich 2009, ISBN 978-3-86880-024-1
  • Marketing Management: Strategies for Value-Creating Action / Friedhelm Bliemel , Kevin Lane Keller, Philip Kotler / Twelfth Edition / Pearson Studies / February 2007 / ISBN 3-8273-7229-1
  • Basics of Marketing / Gary Armstrong, Philip Kotler, John Saunders, Veronica Wong / Fifth Edition / Pearson Studies / 2010 (2011) / ISBN 978-3-86894-014-5
  • Marketing Management: Strategies for Value-Creating Action / Philip Kotler, Friedhelm Bliemel, Kevin Lane Keller / Twelfth Edition / Pearson Studium / 2007 / ISBN 978-3-82737-229-1 ( table of contents (PDF; 24 pages))
  • Lateral marketing for real innovations: On the wrong track to success / Fernando Trias de Bes, Philip Kotler / Campus Verlag / March 2005 / ISBN 3-593-37566-4
  • Marketing FAQs: What you should know about marketing / Philip Kotler / Hanser Fachbuchverlag / March 2005 / ISBN 3-446-40027-3
  • The 10 deadly sins in marketing: Avoid mistakes, find solutions / Philip Kotler / Econ Verlag / February 2005 / ISBN 3-430-15497-9
  • Kotler's Marketing Guide: The Most Important Ideas and Concepts / Philip Kotler / Campus Verlag / February 2004 / ISBN 3-593-37302-5
  • Marketing of the future: With 'Sense and Response' to more growth and profit / Dipak Jain, Suvit Maesincee, Philip Kotler / Campus Verlag / 2002 / ISBN 3-593-37077-8
  • Social Marketing / Alan Andreasen, Wilfried Mödinger, Philip Kotler / Schäffer-Poeschel Verlag / September 2001 / ISBN 3-7910-1760-8
  • Marketing: Creating, conquering and dominating markets / Philip Kotler / Third edition / Econ Verlag / September 1999 / ISBN 3-430-15664-5
  • Location Marketing / Donald Haider, Philip Kotler Irving Rein / Econ Verlag / 1994 / ISBN 3-430-15653-X

Web links

Individual evidence

  1. ↑ a b http://www.northwestern.edu/magazine/northwestern/winter2003/features/kotler/index.htm
  2. ↑ Archived copy ( memento of the original from March 30, 2005 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.kellogg.northwestern.edu
  3. ↑ Philip Kotler. Retrieved March 21, 2018 .
  4. ^ Philip Kotler's classic marketing text celebrates 40 years, Kellogg World Alumni Magazine, Winter 2007, Kellogg School of Management. Retrieved April 19, 2018 .
  5. ↑ http://www.thehindubusinessline.com/manager/2006/07/17/stories/2006071702171100.htm
personal data
SURNAME Kotler, Philip
BRIEF DESCRIPTION American management and marketing researcher
DATE OF BIRTH May 27, 1931
PLACE OF BIRTH Chicago