Marcus Riekeberg

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Marcus Riekeberg (2018)

Marcus Riekeberg (born January 23, 1964 in Pähl in the Weilheim-Schongau district ) is a German economist , author and professor .

Life

In 1985 he began studying economics at the Ludwig Maximilians University (LMU) in Munich. In 1990 he completed his studies with a degree in business administration and then began a doctorate , which he completed in 1995 with summa cum laude . At the same time, he taught at LMU from 1991 to 2002 and was a research assistant at LMU during this time. In 1995 he completed his habilitation at the Faculty of Economics at the LMU and received the unrestricted license to teach ( venia legendi ) for the subject of business administration . From 2002 he founded the consulting company Sparkassen Network Consulting Bayern GmbH with a focus on processes, resource optimization and sales. This consulting company, which was originally intended to be active in the Bavarian region, expanded a little later into the entire federal territory as well as to Austria and South Tyrol . In 2013 the company he founded on behalf of the Savings Banks Association of Bavaria merged with another consulting company within the Sparkassen-Finanzgruppe to form Sparkassen Consulting GmbH, which operates throughout Germany. In 2008 he was involved in the founding of the private university Schloss Seeburg as the founding dean and has been a university professor for banking & finance since 2009.

Riekeberg is also a member of the German Digital Advisory Board .

Research activities

Marcus Riekeberg focuses his research on the areas of business administration, strategic management and bank management - here in particular the disruptive structural changes in the banking sector. In addition to his teaching activities at the private university Schloss Seeburg, he also acts as a speaker for innovations and structural changes in banks. As part of his research, he published, among other things:

Works (selection)

  • Marcus Riekeberg, Migration-related customer churn at Sparkassen, Gabler Edition Wissenschaft, 1995, ( ISBN 9783824462124 )
  • Marcus Riekeberg, Success factors at savings banks: causal analysis using linear structural equation models , Deutscher Universitätsverlag, 2003, ( ISBN 9783824491025 )

Articles in compilations (selection)

  • Hermann Meyer zu Selhausen & Marcus Riekeberg, customer migration analysis . In: H. Sauer (Ed.), Service culture in the Sparkassen-Finanzgruppe , Deutscher Sparkassen Verlag, 1999.
  • Marcus Riekeberg & P. ​​Dirsch, integrative concept of sales management and control in medium-sized credit institutions. In: Detlef Effert & Wolfgang Ronzal (Eds.), Successful sales strategies in banks , Gabler, 2005. ( ISBN 9783409142526 )
  • Marcus Riekeberg & F. Welter, Who Follows a Bank? Indirect use of the opportunities in Web 2.0 via employees. In: M. Sohl & D. Schwarze (Eds.), Die Bank im Social Web , Deutscher Sparkassenverlag, 2011.
  • Marcus Riekeberg, Financial Services in Rural Areas. Credit institutions in the balancing act between branches and digitization . In: Ministry of Finance Rhineland-Palatinate (Ed.) Rural Areas Future Initiative , 2015.

Awards

  • 1997 General Advancement Award of the Bayerische Landesbank (award for the dissertation)
  • 1998 Teaching Award from Ludwig Maximilians University in Munich
  • 2002 Main Prize Winner of the Science Award of the Bayerische Landesbank 2002 (award for the habilitation)

Web links

Individual evidence

  1. ↑ a b c d e f g h i j k Univ.-Prof. Dr. Marcus Riekeberg. Private University Schloss Seeburg , accessed on March 15, 2019 .
  2. ↑ a b c d e German digital advisory boards. Retrieved March 15, 2019 .
  3. ↑ Interview with Prof. Dr. Marcus Riekeberg, Sparkassen Consulting GmbH. Emotionbanking, October 20, 2015, accessed on March 16, 2019 .
  4. ↑ a b When it comes to money. WirtschaftsWoche , February 26, 2015, accessed on March 16, 2019 .
  5. ↑ Julia Roebke: "We will see strong market changes". Börsen-Zeitung , September 5, 2014, accessed on March 16, 2019 .
  6. ↑ a b German Digital Library. German Digital Library , accessed on March 16, 2019 .
personal data
SURNAME Riekeberg, Marcus
BRIEF DESCRIPTION German economist, author and professor
DATE OF BIRTH January 23, 1964
PLACE OF BIRTH Pähl , Weilheim-Schongau district