Marcus Schögel

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Marcus Schögel (born May 22, 1967 in Berlin ) is an Associate Professor of Marketing and works at the Institute for Marketing at the University of St. Gallen in Switzerland . His research area focuses on the challenges of customer-centered / market-oriented corporate strategies, the development of successful go-to-market strategies, dealing with digital media and customer and market-driven change processes.

Education and academic career

From 1987 to 1992, Marcus Schögel studied business administration at the Technical University of Berlin and at the Free University of Berlin . A year later he went to the University of St. Gallen, where he worked until 1997 on his dissertation on the subject of "Multi-channel systems in distribution".

In the same year in which he completed his dissertation, Schögel was appointed head of the Distribution and Cooperation Competence Center. Furthermore, in 1997 he became head of executive training at the Institute for Marketing and Trade at the University of St. Gallen and held this position until 2000. Since 2000 he has been a consultant in the field of business administration at the University of St. Gallen. In 2004, Schögel completed his habilitation with his thesis on relational capabilities in marketing and in 2005 accepted an assistant professorship for business administration.

Since 2009, Marcus Schögel has been an associate professor for business administration and a permanent lecturer with a special focus on marketing at the University of St. Gallen. He is also the director of the English Masters in Marketing Management, also at the University of St. Gallen.

From February to July 2013 he was visiting professor at the Sankt Gallen Institute for Management in Asia in Singapore (SGI-HSG). There he worked on establishing a competence center in the field of customer orientation . His activities included research into customer focus and its impact on corporate productivity , developing management training courses on the challenges of doing business in Asia, and building relationships with companies in Asia. Since 2013 he has headed the Customer Centricity Competence Center at SGI-HSG in Singapore.

Marcus Schögel teaches on the subjects of strategic marketing, channel management, interactive marketing and brand management at the master’s level. He is responsible for the marketing curriculum in the full-time and part-time MBA programs at the University of St. Gallen. He is also the academic director of several in-house and executive education programs. In 2009 and 2010, Marcus Schögel was nominated for the “Credit Suisse Award for Best Teaching” by the student body of the University of St. Gallen to “recognize excellent teaching”.

Publications

Marcus Schögel has published more than 130 papers, articles and books on topics such as strategic marketing, channel management, digital marketing, cooperation in marketing and the management of marketing innovations. He is currently working on the St. Gallen CX Navigator, which will be released in spring 2020.

Memberships

  • Marcus Schögel is one of the editors of the Marketing Review St. Gallen (formerly Thexis) journal . He is also a member of the American Marketing Association (AMA) and the European Marketing Academy (EMAC).
  • Marcus Schögel has been a member of the Board of Trustees of the Swiss Marketing Association (GfM) since summer 2015.
  • Founding member of the Swiss Academy of Marketing Science since 2015.
  • Marcus Schögel has been a member of the jury for the brand award of the German Marketing Association since 2018.
  • In 2019 he became a member of the jury for the Sales Power Awards.
  • He has been a member of the digital advisory board of AstorMüller AG since 2018.
  • Since 2019 he has been on the expert advisory board, the "Brain Trust", of BOMA Germany.
  • Since January 2020 he has been a member of the expert advisory board of Signifikant AG.
  • Marcus Schögel has been a member of the jury for the German Marketing Prize since 2020.

Entrepreneurial activities

In addition to his academic career, Schögel was a founding partner of Marketing-Auditorium St. Gallen AG, which was developed into today's competence center for in-house and customized programs of the IfM-HSG. Before that, he was a founding partner of htp St. Gallen, a consulting spin-off from the University of St. Gallen specializing in strategic marketing consulting. Since 2019 he has been a founding partner of FLD 33, a technology company that supports companies in dealing with internal and external complexity with intelligent data-based models (artificial intelligence) .

Web links

Individual evidence

  1. ↑ Prof. Dr. Marcus Schögel. In: Institute for Marketing. Accessed December 9, 2019 (Swiss Standard German).
  2. ↑ Lecturers | Study | University of St.Gallen. Retrieved December 9, 2019 .
  3. ↑ Kaspar Enz: "The till stresses dealers and customers" - How useful is the till-free business? Retrieved December 9, 2019 .
  4. ↑ MRSG. Retrieved December 9, 2019 .
personal data
SURNAME Schögel, Marcus
BRIEF DESCRIPTION German economist and university professor
DATE OF BIRTH May 22, 1967
PLACE OF BIRTH Berlin