Margarine figure
Margarine figures were product additions to margarine packings in the 1920s to the 1950s.
history
In the interwar period , the German margarine market was occupied by several hundred manufacturers, among whom there was strong competition. From 1920 onwards, many manufacturers used additions in various forms to strengthen brand loyalty: figures made of cardboard, wood, metal, paper pictures (e.g. Sanella pictures, Liebig pictures ). This evolution of the addition being was by the global economic crisis slowed down in the year 1929th
After the Second World War, the tradition of margarine figurines quickly revived. The motifs were diversified and showed depictions from everyday life. So there are figures u. a. to people, professions, plants, animals, fairy tales, sports, monuments, houses, the Wild West, airplanes, ships, railways, motor vehicles, carnivals, weddings, joke characters, circus, Christmas characters, amusement parks, science fiction.
The focus of the margarine figurines is in the German-speaking countries of Switzerland, Austria and Germany. Due to the cross-border trade in goods, the figures could occasionally be found in other countries.
The era of margarine figures ended abruptly in 1954. At the time, the margarine industry agreed in a joint agreement to discontinue the additions on March 1, 1954.
Collection area
Margarine figurines have been preserved to this day as a collection area . The actual period of the margarine figurines collecting area lasts from 1950 to 1954.
Books
Margarine figurines catalog “Margarine figurines from the fifties” (Volume 5, 2002 edition), author Peter Konrad.
Margarine and plastic figures, Volume 1, Companies from A – K (first edition 2016), author Helmut Bitsch. ISBN 978-3-00-052788-3 . 512 pages with 4903 images and 212 illustrations.
Margarine and plastic figures, volume 2, companies from L – Z (first edition 2016), author Helmut Bitsch. ISBN 978-3-00-052789-0 . 550 pages with 5353 images and 328 illustrations.
Margarine figures and advertising figures, "Christmas cribs and figures", special catalog No. 1 (first edition 2013), Auto Helmut Bitsch. Pages 111.