Market (market research institute)
Market is an independent market research institute founded in 1990 with headquarters in Linz . According to its own information, it is one of the three leading market research institutes in Austria .
Company profile
The Market Group consists of Market Research ( survey research ) and Market Calling ( call center ).
Analyzes are carried out regularly for Austrian media such as Der Standard , ORF , profil , trend and WirtschaftsBlatt .
Market Research
Market Research is active in the field of survey research. The edited business are employee commitment analysis , customer satisfaction analysis , brand analysis , copy tests , Social Research (politics, values, trends), positioning - and image analysis and market research in the launch procedure . With 44 employees and around 550 freelancers, larger research projects are made possible.
Every year around 400,000 interviews are carried out with a turnover of approx. 5 million euros .
The institute is supported by professors from the Johannes Kepler University Linz as a scientific advisory board for conducting research .
Market calling
Market Calling conducts the telephone call center surveys with 280 employees . An average of 4,500 outgoing calls and 3,000 incoming calls are made every day.
The business areas in which Market Calling is active are inbound , outbound , databases , mystery calls , training courses and internet services.
history
The market , opinion and media research institute Market was founded in 1990. A field network for quantitative market research was then set up . In 1991 a psychological department for motive and concept research was implemented, at the same time a household panel was set up throughout Austria . In 1992 a volume of the study series "The moods of Homo Austriacus" appeared for the first time. From 1995 the survey was carried out with CATI technology , which was replaced in 1998 by an improved CAPI system . In 2000 the subsidiary market-calling , a call center company, was founded. In the same year the research offer was expanded with a focus on financial market and industrial market research . In 2001, a new call center was built in Niederwaldkirchen in Upper Austria .
Web links
Individual evidence
- ↑ a b - History and Philosophy
- ↑ Market partner
- ↑ ( page no longer available , search in web archives: Market - Market Research )
- ↑ Market - Market Calling