Trend (magazine)

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trend: desire for economy

description Austrian business magazine
publishing company Publishing group NEWS Gesellschaft mbH
First edition 1970
Frequency of publication weekly
Sold edition 33,926 copies
( ÖAK , 1st half of 2014)
Range 0.25 million readers
( MA 13/14)
Editor-in-chief Andreas Lampl & Andreas Weber
editor Horst Pirker
ZDB 521984-x

The trend (stylized as "trend" by the magazine) is Austria's largest business magazine by circulation. Since 1970 it has been aimed at those interested in business and entrepreneurs. Under the motto “We move the economy”, the magazine reports weekly on current economic developments and their backgrounds, asks decision-makers, offers analyzes and comments, portrays company leaders and gives competent tips on investment, careers and culture.

The trend and the online offer appear in VGN Medien Holding, Austria's largest magazine publisher. The editors-in-chief are Andreas Weber and Andreas Lampl.


The trend was founded in 1970 by journalist Oscar Bronner, who a little later also founded the news magazine Profil and in 1988 the daily newspaper Der Standard. From the beginning, the magazine pursued the claim to look behind the scenes of the economy and to bring the makers and decision-makers in front of the curtain - which still applies today. In 1974 Bronner gradually sold his shares to the courier. In 2000/2001 the trend came through the merger of the Kurier-Magazin subsidiary ZVB with the news group to form today's VGN Medien Holding. Since the merger with the weekly magazine Format 2016, which was also published by VGN, the trend has been published weekly.


The trend is known u. a. for its rankings, for example about the richest Austrians, the best employers and the lawyer and doctor ranking, as well as for being voted “Man of the Year” (see list below) and the “Top 500 Companies”, Austria's most comprehensive data collection on the largest domestic company. The weekly business magazine is supplemented by special issues such as the E-Trend (current trends in digitization and information technology), Trend.invest (focus on investments and assets) and Career Guide (sic) (tips for professional advancement and further education). The trend provides information on current events with an online newsletter.

Man of the Year (since 2008)

· 2008: Boris Nemšić

2009: Johann Graf

2010: Franz Küberl

2011: Wolfgang Eder

2012: René Benko

2013: Christian Kern , Georg Pölzl

2014: Eduard Zehetner

2015: Stefan Pierer

2016: Florian Gschwandtner

2017: Frank Hensel

2018: Rainer Seele

2019: René Benko ; Newcomer of the year: Markus Braun

2020: Andreas Bierwirth

Circulation and distribution

The widespread circulation of the trend is over 63,000, of which around 10,000 are e-papers (ÖAK 2nd half of 2019). Across Austria, the business magazine achieved a reach of 1.1 percent, in the A / B layer, which is particularly relevant for advertising, it is more than twice as high at 2.4 percent (median analysis 2019).

The online offer achieves 330,000 monthly visits and 238,000 unique clients. The monthly page impressions are almost 600,000 (ÖWA Basic QS 10-12. 2019)

Web links

Individual evidence

  1. Austrian edition control : edition list 1st half of 2014 ( memento of the original of February 6, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (PDF; 2.1 MB). Retrieved February 13, 2015.  @1@ 2Template: Webachiv / IABot /
  2. Media Analysis Working Group : Media Analysis 13/14 - Monthly Magazine Total. Retrieved February 13, 2015.