Market enthusiast

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Marktschwärmer is a concept for marketing regional food that was developed in France in 2011 and organizes modern farmers' markets .

term

The company La Ruche qui dit Oui was founded in France in 2011 . The translation of the French term La Ruche into German means something like swarm or beehive . Internationally, the concept has been called Food Assembly since 2014 , and in Germany it was renamed “Marktschwärmer” in 2017.

distribution

The company organizes a network through which only regional foods are offered. It has set itself the goal of bringing producers and consumers closer together again. The business model is based on a combination of online shop and farmers' market. Products are ordered and paid for in advance via the platform. The purchase is received, for example, once a week at the respective collection point.

The distance between the producer and the distribution point is determined by the participants. and averages 27.3 km. The sale takes place on a weekly basis. Once a week, members order groceries from the region via the website. After the sale has closed, the local distribution takes place two days later. Producers or hosts are then personally on site for 2 hours, so that in addition to the sale, personal contact between members and producers can arise.

In 2014 the concept was transferred to Great Britain, where the company operates as the “Food Assembly”. Spain, Italy, Belgium and Germany followed. In Germany, Equanum GmbH is responsible for the website. The first market swarm in Switzerland opened in December 2016 in the Basel market hall . In 2016 there were over 1200 local distribution points in Europe, 800 of them in France alone. Some initiatives have several hundred members. According to the company's own information, over 1,000 producers were already registered in Germany in 2019.

See also

Web links

Individual evidence

  1. ^ "Food Assembly" - The modern farmer's market - ard.de ( Memento from August 21, 2016 in the Internet Archive )
  2. ↑ a b Deutschlandfunk: Food Assemblies - Buy from the farmer around the corner with a click of the mouse. December 11, 2015, accessed September 11, 2019 .
  3. ^ A b Reuters: France's Food Assembly benefits from European tech funding rush. Retrieved September 11, 2019 .
  4. ↑ Eat and shop more consciously - ARD-Mittagsmagazin - ARD | The first. In: ARD . August 21, 2016, archived from the original on August 21, 2016 ; accessed on September 11, 2019 .
  5. ↑ Market enthusiasts: buy fair and regionally direct from the producer
  6. ↑ Alter1fo: La Ruche et l'Artiste Assoiffé se sont dit oui! - Alter1fo. April 8, 2014, accessed on September 11, 2019 (French).
  7. ^ "Food Assembly": Cologne's first internet farm shop is in Ehrenfeld - Kölner Stadt-Anzeiger
  8. ↑ a b The Guardian: A new way to buy local produce? Food Assembly is coming to Britain - Life and style. Retrieved September 11, 2019 .
  9. ↑ a b c Marktschwärmer: Numbers & Facts July 2019. (PDF) In: Marktschwärmer.de. July 1, 2019, accessed September 11, 2019 .
  10. ↑ Bayerischer Rundfunk: Marktschwärmer from May 16, 2017: order online, eat regionally | BR media library VIDEO. Retrieved May 29, 2017 .
  11. ↑ Imprint , accessed on September 11, 2019
  12. ↑ TagesWoche: The fresh goods from the market are now just a click away. Retrieved September 7, 2017 .
  13. ↑ tendanceouest.com: Le local investit le parvis de la gare. January 15, 2017, accessed on September 11, 2019 (French).
  14. ↑ Ouest-France.fr: Comment manger local en pays de Sablé? October 2, 2017, accessed on September 11, 2019 (French).