Markus Giesler

Markus Giesler

Markus Giesler (born July 20, 1976 in Iserlohn ) is a German consumer researcher and associate professor for marketing at the Schulich School of Business at York University in Toronto .

His main research interests are sociology and anthropology in marketing and consumption .

Life

Markus Giesler studied economics at the Private University of Witten / Herdecke and the Kellogg School of Management . He was also a Research Fellow in the Marketing Department of the Kellogg School of Management (2001–2003) and a Visiting Scholar at the Stockholm University School of Business (2003). In 2004 he received his doctorate "summa" with a thesis on market systems.

Markus Giesler is a member of the American Marketing Association , the Association for Consumer Research, and the Canadian Association for the Club of Rome.

Works (selection)

• 'Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity' (with Ela Veresiu) in the Journal of Consumer Research .
• 'Discursivity, Difference, and Disruption: Genealogical Reflections on the CCT Heteroglossia' with Eric Arnould and Craig Thompson, Marketing Theory , June 13, 2013, pp. 149-174.
• 'How Doppelganger Brand Images Influence the Market Creation Process: Longitudinal Insights from the Rise of Botox Cosmetic' , Journal of Marketing , 76, November 2012, pp. 55-68.
• 'Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict' , with Marius Luedicke and Craig Thompson, Journal of Consumer Research , 36, April 2010, pp. 1016-1032.
• 'Conflict and Compromise: Drama in Marketplace Evolution' , Journal of Consumer Research , 34, April 2008, pp. 739-753.
• Consumer Gift Systems , Journal of Consumer Research , 33, September 2006, pp. 283-290.

Web links

• Official website
• List of publications on the website of the University of Witten / Herdecke