Matthias Spaetgens

from Wikipedia, the free encyclopedia

Matthias Spaetgens (born June 5, 1973 in Trier ) is Chief Creative Officer and Partner of Scholz & Friends and Professor at the University of Applied Arts in Vienna, Austria.

biography

Spaetgens has been with Scholz & Friends since 1997 . Since 2004 he is u. a. responsible for the Frankfurter Allgemeine Zeitung campaign “ There's always a clever head behind it ” . According to Der Spiegel, the campaign is considered the "campaign of the century" and one of the most award-winning campaigns in Germany.

From 2007 to 2009 he attended the international Berlin School of Creative Leadership, from which he graduated with an Executive MBA. Since 2010 he has been leading the class for graphics and advertising (class for ideas) at the University of Applied Arts in Vienna. He succeeded Walter Lürzer in this function .

For the death of Vicco von Bülow, alias Loriot, he wrote the obituary notice in 2011 with the words "Dear God, have fun."

Spaetgens was a member of the film jury of the Cannes Lions , D&AD and Clio. In 2017 he was president of the jury of the Creativ Club Austria .

In 2009 he was the best creative director in the world (according to the Big Won Report).

Publications

  • Bundesliga out of Afghanistan! 25,856 demands on Merkel - what the Germans really want , Martin Sonneborn and Matthias Spaetgens (eds.), Schwarzkopf & Schwarzkopf Verlag, ISBN 978-3-86265-335-5
  • About the handling of e-mails: The Scholz & Friends e-mail label , by Matthias Spaetgens (author), Oliver Handlos (author), Verlag Hermann Schmidt GmbH & Co. KG, ISBN 978-3874397742
  • All my friends: About dealing with Facebook and Co. The Scholz & Friends Social Media Etiquette , by Matthias Spaetgens (author), Oliver Handlos (author), Verlag Hermann Schmidt GmbH & Co. KG, ISBN 978-3874398541
  • Meeting Tokyo's Creatives , Matthias Spaetgens (ed.), ISBN 978-3-200-04604-7

Individual evidence

  1. ↑ Matthias Spaetgens CCO. Retrieved June 17, 2017 .
  2. ↑ "Being a celebrity is not enough" by Michael Martens. Retrieved June 17, 2017 .
  3. ↑ Horizon: Matthias Spaetgens teaches at the University of Applied Arts in Vienna. Retrieved June 17, 2017 .
  4. ↑ The standard: "No CCA, no goose bumps": Creativ Club Austria with a new strategy and campaign. Retrieved June 17, 2017 .
  5. ↑ Scholz & Friends among the three best agencies in the world. Retrieved June 17, 2017 .
  6. ^ Schwarzkopf Verlag: Bundesliga out of Afghanistan. Retrieved June 17, 2017 .
  7. ^ Verlag Hermann Schmidt: About dealing with emails. Retrieved June 17, 2017 .
  8. ^ Verlag Hermann Schmidt: All my friends. Retrieved June 17, 2017 .
  9. ↑ Class for Ideas: Meeting Tokyo's Creatives. Retrieved June 17, 2017 .
personal data
SURNAME Spaetgens, Matthias
BRIEF DESCRIPTION German graphic designer and university professor
DATE OF BIRTH 5th June 1973
PLACE OF BIRTH trier