Media hype
A media hype ( English hype - from hyperbolic , hyperbole '- for "particularly spectacular, thrilling advertising" that triggers enthusiasm) is usually understood to mean short-lived messages , exaggerated or exaggerated in the mass media , which are targeted by stakeholders to advertise certain ideas , People or products were launched.
background
Many ideas that are hype about come from management theory . Just like concrete products, they often promise quick, easy profit or profit or a certain attitude towards life. There is also some hype about the world of stars . These reports are primarily aimed at increasing consumer interest in products such as films or music from the people featured. Since a sober news style is poorly suited to arousing positive, consumer-oriented impulses, the messages of the hype often come in the form of infotainment .
In the area of pop and youth culture, especially in pop music gazettes or fanzines , hype has been a critique word that has been used in Germany for decades for selective increased attention and fast pace. Many a nightclub used this name because the use of the keyword seemed to be effective in advertising.
More recently, the term hype has also been used extensively for products or other consumer goods that are particularly popular for a period of time. Reasons for this could be that the product was just invented or introduced, or that a recent event has increased the importance of the product.
research
The Dutch communication researcher Peter Vasterman dealt in a scientific article in 2005, the precise limitation and definition of the media hype . Accordingly, self-generation and self-preservation are important factors. Thus, the media themselves are actors of the media hype , in that the focus is on reporting and the reactions to it.
See also
Web links
swell
- ^ Duden - German Universal Dictionary, 6th, revised edition. Mannheim, Leipzig, Vienna, Zurich: Dudenverlag 2007. Duden Online: Hype
- ↑ gute-wissenschaft.de Topic 7: Hype . Archived from the original on January 18, 2016. Retrieved February 8, 2016.
- ↑ Vasterman media hype-2005 European Journal of Communication ( s ) 2005. Retrieved on February 8, 2016th