My brochure

from Wikipedia, the free encyclopedia
Globe icon of the infobox
My brochure
Website logo
Brochure portal
languages German
operator Bonial International GmbH
On-line 2009
http://www.meinprospekt.de/

MeinProspekt is a German online network for local shopping brochures with headquarters in Munich. On MeinProspekt, visitors can find out about current offers and bargains from various brands and shops in the respective city. For this purpose, brochures are made available in bundled form. MeinProspekt started as a pure iPhone application. The portal can now be accessed via all mobile operating systems as well as via the stationary Internet.

History and funding

MeinProspekt was founded in 2009 by Ali Uluileri. The iPhone app “myProspekt Sale!” Was available from April 2009. The project was initially supported by Walter Gunz, one of the founders of MediaMarkt / Saturn , and Christian Haidinger. Uluileri was previously Marketing Director at MediaMarkt / Saturn. In addition to Ali Uluileri, Michele Arcaro has been a member of the MeinProspekt management team since 2011. Arcaro was previously Head of Key Account at Yahoo! Germany , later Head of Marketing and Sales at RTL Interactive GmbH .

MeinProspekt claims to be the first company in Germany to launch a mobile app for leafing through brochures on the Apple iPhone. According to its own account, the application reached number 1 of all free apps in the Apple AppStore Germany in 2009 and has since been downloaded over five million times, including all updates. The offer for applications has now been expanded to include other mobile devices.

In addition to the founders, the Funke Mediengruppe (until 2012 WAZ Mediengruppen) and Madsack through their joint subsidiary TheMediaLab as well as Südwest Medien Holding ( SWMH ) with publishing titles such as "Süddeutsche Zeitung", "Stuttgarter Zeitung", "Stuttgarter Nachrichten" and "Schwarzwälder" were among others Bote ”is involved in MeinProspekt. According to media reports, the SWMH Group paid a mid-six-figure sum in 2011 for a minority stake. The founder of the price search engine Billiger.de , Urs Keller, joined MeinProspekt as early as 2010 . The holding companies Mountain Super Angel AG and the High-Tech Gründerfonds (HTGF) were also involved.

Since July 2014 MeinProspekt GmbH has been a 100% subsidiary of the Bonial International Group based in Berlin. Ali Uluileri left the company as managing director and partner.

Functionality and range

At MeinProspekt, users can search shopping brochures from more than 300 different providers sorted by city. For the most part, this includes large retail chains, but also some retailers. In addition, MeinProspekt offers further information on the dealers, such as opening times or location displays on a city map.

With apps for iPhone / iPod, iPad, Android, MeeGo, Windows Phone or Symbian, users can find out about current bargains in their area on the go. In 2012 MeinProspekt developed an app for Microsoft's new Windows 8 operating system. In the study “mobile facts” on mobile reach published by the Online Research Working Group in September 2012, MeinProspekt achieved 15th place among apps across all platforms (monthly reach). According to the Google Play Store, the MeinProspekt application was one of the 15 most popular apps of the year in 2013.

Market environment

The advantage of digitally displaying advertising brochures, so-called e-brochures , is often cited as a saving in paper and the associated protection of the environment. According to MeinProspekt, the wallets of the advertising companies that have to struggle with wastage of their printed brochures should also be spared: MeinProspekt estimates that on average only half of all printed advertising brochures reach consumers and are then mostly not noticed. With digital brochures, on the other hand, end consumers could be targeted, who mainly obtain information online or via mobile devices.

The market for digitized direct mail has long been considered competitive. Since the complete takeover of MeinProspekt by Bonial International GmbH in July 2014, the company , which is majority owned by Axel Springer Verlag, has expanded its market-leading position as an advertising solution for retail in the mobile and stationary Internet with KaufDa and MeinProspekt. In 2012, the Internet company Google also launched the “weekly offers” service.

Web links

Individual evidence

  1. ↑ Gründerszene: Profile of meinProspekt at Gründerszene , gruenderszene.de. Retrieved July 31, 2013. 
  2. ↑ N-TV: Download bargains to your mobile phone, February 12, 2010 , n-tv.de. Retrieved August 11, 2013. 
  3. ↑ myProspectus: Press release of April 14, 2009 . Archived from the original on April 18, 2013. Retrieved July 31, 2013. 
  4. ↑ Advertising and Selling (W&V): See: Billiger.de founder Urs Keller invests in meinprospekt.de, March 26, 2010 , wuv.de. Retrieved July 31, 2013. 
  5. ↑ MeinProspekt: Press release of September 28, 2011 . Archived from the original on August 24, 2014. Retrieved August 1, 2013. 
  6. ^ Xing company profile from MeinProspekt . Archived from the original on September 1, 2012. Retrieved on August 1, 2013. 
  7. ↑ Deutsche-Startups.de: Major attack on kaufDa: SWMH joins MeinProspekt, October 31, 2011 , deutsche-startups.de. Retrieved July 31, 2013. 
  8. ↑ Frankfurter Allgemeine Zeitung: Medienholding SWMH joins MeinProspekt, October 31, 2011, page 15 . Retrieved August 1, 2013. 
  9. ↑ MeinProspekt: Press release of March 25, 2010 . Archived from the original on August 11, 2014. Retrieved August 1, 2013. 
  10. ^ Mountain Super Angel AG: Press release of July 23, 2010 , www.super-angel.ch. Archived from the original on August 10, 2014. Retrieved August 1, 2013. 
  11. ↑ Gründerszene: MeinProspekt receives HTGF funding, November 11, 2010 , gruenderszene.de. Retrieved July 31, 2013. 
  12. ↑ Gründerszene: KaufDa takes over the largest competitor MeinProspekt from Munich, July 29, 2014 , gruenderszene.de. Retrieved August 21, 2014. 
  13. ↑ Welt am Sonntag: Cf.: The easy way to a bargain around the corner, October 3, 2010, page 77 . Retrieved August 1, 2013. 
  14. ↑ MeinProspekt: Mobile Apps , meinprospekt.de. Retrieved August 1, 2013. 
  15. ↑ MeinProspekt: Press release from October 24, 2012 . Archived from the original on August 10, 2013. Retrieved on August 1, 2013. 
  16. ↑ AGOF: Report on AGOF mobile facts 2012-I , agof.de. Archived from the original on April 25, 2013. Retrieved August 2, 2013. 
  17. ↑ Gründerszene: MeinProspekt receives HTGF funding, November 11, 2010 , gruenderszene.de. Retrieved July 31, 2013. 
  18. ↑ Handelsblatt: See: The race for quick profit, October 17, 2010 , handelsblatt.com. Retrieved August 1, 2013. 
  19. ↑ Frankfurter Allgemeine Zeitung: Google enters the market for online brochures, March 6, 2012, page 15, October 17, 2010 . Retrieved August 2, 2013.