Mercuri International Group
| Mercuri International Group AB | |
|---|---|
| legal form | Aktiengesellschaft (Aktiebolag) |
| founding | 1960 |
| Seat | Solna (Stockholm), Sweden |
| management | Frank Herbertz (CEO) |
| Number of employees | about 500 |
| sales | € 58.473 million (2009) |
| Branch | Business consulting |
| Website | http://www.mercuri.net |
The Mercuri International Group AB is an international company in the field of sales consulting and the sales training and -coachings. The company employs more than 300 people at 50 locations in over 40 countries.
Company history
The company was founded in Sweden in 1960 by communications and sales expert Heinz Goldmann and entrepreneur Curt Abrahamsson. Goldmann had already published the standard work "How to win customers" in 1952, which appeared in 20 languages and sold a total of 3 million copies. In 1997 Mercuri International was taken over by the Swedish investment group Bure Equity AB . At the beginning of 2011, the Malmö-based consultancy Celemi, which offers business simulations to increase learning efficiency, was integrated into the group. There are no links with Mercuri Urval .
Focus of work
Mercuri International focuses on increasing the efficiency of sales work. The range of services extends from the development of sales strategies and tailor-made trainings ( blended learning ) to sustainable implementation support with KPI analyzes and coaching . Mercuri International carries out around 18,000 projects worldwide for around 15,000 customers from business and administration with more than 330,000 participants. In contrast to other training providers, Mercuri International primarily relies on permanent employees. Many of these employees are known for their specialist articles and specialist books (in connection with, for example, Christian Belz, Dieter Ahlert and Dirk Zupancic ) on sales topics, in Germany this applies in particular to Wolfgang F. Bußmann, Holger Dannenberg and Matthias Huckemann.
Cooperations
There are currently collaborations with Performance Methods, Inc. and Market Partner in the USA, with EFKAM (European Foundation for Key Account Management eV) in Starnberg, with GMP (Gesellschaft für Management und Personalentwicklung mbH) in Emsdetten and the University of St. Gallen in Switzerland.
When analyzing the existing competencies within sales, Mercuri International uses, among other things, the DNLA potential analysis (Discovery of Natural Latent Abilities), which was developed by SMP (Software für Management und Personalentwicklung mbH) in cooperation with the Max Planck Institute in Munich , as well as the test developed by John G. Geier for creating a behavioral profile ( DISG ).
Mercuri International in Germany
Mercuri International has had two companies in Germany since 1974 and 1978 respectively. These merged in 2006 to form Mercuri International Deutschland GmbH, Meerbusch . A total of about 30 employees are employed here and more than 100 customers from various industries are looked after. Around 40 percent of sales are generated with international projects.
literature
- Heinz Goldmann, Anne-Rose Raisch: How to win customers: The world's most successful guide book for modern sales practice (1st edition 1952), Cornelsen Verlag Scriptor 15th edition 2008 ISBN 978-3-589-23666-4
- Taru Mälkiä (Editor): 30 vuotta Mercurin aikaa (30 years Mercuri), Karisto Oy kirjapaino (Karisto Printing Ltd.) Hämeenlina (Finland) 1998 ISBN 952-91-0522-3 (Finnish)
Web links
- https://mercuri.net - Global Internet presence Mercuri International Group
- https://mercuri.de - Mercuri International Germany website
Individual evidence
- ↑ Retrieved September 20, 2011 from http://www.largestcompanies.com
- ↑ Self-reported according to www.mercuri.net
- ^ Julia Leendertse: Heinz Goldmann. Staying credible , Wirtschaftswoche from January 5, 2006
- ↑ self-reported
- ↑ z. B. Wolfgang Bußmann and Wilco Verheij in acquisa 04/2011 ( Memento of the original from October 18, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (PDF; 58 kB) or by Holger Dannenberg and Dirk Zupancic in Marke41 ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. (PDF; 2.2 MB)
- ↑ website of DNLA Test Developer SMP
- ↑ Article in the magazine horizont Mensch about the DNLA analysis ( memento of the original from December 15, 2015 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice.
