Merida (company)
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Merida ( Chinese 美 利達 工業 股份有限公司 ) is a Taiwanese bicycle manufacturer . The headquarters of Merida Industry Co., LTD. is Yuanlin ( Changhua County ) in Taiwan . Merida had a brand value of $ 185 million as of 2008 and produced 72,000 bicycles per month.
history
The company was founded on September 29, 1972 by Ike Tseng. Merida started operations on July 10, 1973 with 57 employees. Only so-called Japanese "minibikes" were produced. Two years later, Merida expanded with the “Speed Bikes” on the American market, BMX bikes were added, and later mountain bikes .
The first attempts to computerize production began in 1975. All production processes have been computer-controlled since 1980, and the storage system was also automated. In 1985 Merida began researching aluminum frames. Merida Germany was founded a year later. In 1992 Merida developed an automatic production of carbon fiber frames, in 1998 magnesium frames were developed. The findings are also incorporated into notebook housing production.
Cycling
The multiple world champion Gunn-Rita Dahle Flesjå , as well as the multiple Spanish champion and world champion in cross country José Antonio Hermida ride for the Multivan Merida Biking Team . Since 2013 Merida has also been involved in the Lampre-Merida team in road racing at the highest level. The team belongs to the UCI WorldTeams and therefore takes part in all major tours. In 2015 Rubén Plaza won the 16th stage of the Tour de France from Bourg de Péage to Gap. In addition, the team was able to win two stages at the Giro d'Italia and one stage at the Vuelta.
Web links
Individual evidence
- ↑ brandingtaiwan.org: Merida ( Memento from August 2, 2009 in the Internet Archive )
- ↑ The riders of the Multivan Merida Biking Team
- ↑ World Teams of the UCI
- ↑ Results 2015 , Team Lampre-Merida