Milky Way

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American version of the Milky Way logo
Older Milky Way logo

Milky Way is a chocolate bar made by Mars Incorporated . It consists of candy cream that is coated with milk chocolate . Milky Way was invented by Frank C. Mars in 1923 .

Surname

Contrary to popular belief that the bar was named after the Milky Way (our galaxy ), it was named after a malt milkshake that was popular at the time and whose taste it mimicked.

history

Initially, the cream (and with it the bar except for the caramel cream ) was identical to Mars' . In 1990 the recipe was changed, since then the cream filling has a whitish color with a similar consistency and slightly different taste. In 2007 and 2010 it was changed again, with the fat content being reduced in 2010. While a bar previously weighed 26 grams, since April 2009 it has only been 21.9 grams. The price for a bar, however, has remained the same.

In the advertising of candy bars was mainly due to the slogan "So fluffy and light, which even floating in milk ." Known. An intact Milky Way owes this property to its low density of around 0.88 g / cm³.

variants

The American (left) and the European variant (right)

In Germany there was also a strawberry version of Milky Way. In addition, waffle rolls with milk cream are offered under the brand name Crispy Rolls . The Milky Way Midnight with dark chocolate, which is otherwise only available in the USA, was also temporarily sold in Germany.

Milky Way in the US is different from the product otherwise sold worldwide. The US version, with its caramel layer, corresponds to the chocolate bar known in Europe as Mars . The chocolate bar, which corresponds to the European Milky Way in the USA, is called 3 Musketeers ("3 Musketeers"). It is similar in appearance and taste, but not identical.

Web links

Commons : Milky Way  - collection of images, videos and audio files

Individual evidence

  1. Sweet! Milky Way Bar Celebrates 85th Anniversary. In: The Food Channel. June 18, 2008, accessed July 20, 2011 .
  2. MILKY WAY® Brand Timeline. (No longer available online.) In: Milky Way. Mars, Inc., archived from the original on April 22, 2007 ; accessed on July 20, 2011 (English). Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.milkywaybar.com
  3. http://www.vzhh.de/ernaehrung/32432/link.aspx  ( page no longer available , search in web archivesInfo: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.@1@ 2Template: Toter Link / www.vzhh.de