Miss (magazine)

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miss
logo
description Lifestyle magazine
Area of ​​Expertise Women
language German
publishing company Styria Multi Media Ladies GmbH & Co KG
wholly owned by
Styria Multi Media AG & Co KG (Austria)
First edition August 23, 2002
Frequency of publication per month
Sold edition 27,513 copies
( ÖAK Q4 / 14)
Range 0.138 million readers
( Ö.MA 13/14)
Editor-in-chief Monika Affenzeller
Web link www.miss.at

The abuse is an Austrian lifestyle magazine for young women . It was founded in 2002 and is part of the Styria Media Group AG. The magazine appears monthly in print. In addition, miss operates the online portal miss.at and a Facebook fan page. The editor-in-chief is Monika Affenzeller.

MissMEDIA GmbH was founded in November 2016 to focus on the digital strategy of miss. Monika Affenzeller and Jochen Hahn are the managing directors of missMEDIA GmbH.

history

The first issue of miss came onto the market on August 23, 2002; before that, the magazine had been published for four years under the title WIENERIN youngworld .

In 2001 ET Multimedia AG, which the Styria Media Group took over in 2005, took over the magazine WIENERIN youngworld from Metro-Verlag. With her came SKIP - Das Kinomagazin (no longer part of the group since 2011) and the magazine WIENERIN .

The magazine has been published in pocket format since 2004 and the title changed to "miss - Austria's honest 22 cm" . The 100th issue of the magazine was published on April 2, 2009. On its 15th birthday in July 2017, missMAGAZIN announced a net reach of 6.5 percent in the core target group of 16 to 35 year old women.

Monika Affenzeller has been editor-in-chief of miss since 2013 and focuses on a cross-media orientation and a stronger interlinking of print and web content. In April 2014, the women's portal miss.at was launched as a supplement to the print magazine. The miss.at portal rose to become the largest women’s portal in Austria within a few months. At the beginning of 2015, the women's brand miss set another digital milestone and launched missAPP, a mobile version of the women's portal.

The women's media brand miss recorded a 19 percent increase in sales in 2017. In addition to the strong growth in the digital business, the print advertising business also experienced significant growth: missMAGAZIN was able to increase advertising sales by 11 percent compared to the previous year, while sales revenues fell by 8.3 percent.

Offshoot

missMUM

The digital project missMUM, launched in spring 2016, is a digital women's magazine for young mothers. Just one year after its launch, the women's medium rose to become the leading portal - according to ÖWA with over 640,000 visits in March 2017. The smartphone is the most important information and entertainment tool for young digital native mothers and their use of social media is above average . That is why missMUM provides its readers with daily editorial topics relating to pregnancy, childbirth and parenting. The target group can find missMUM content directly on Facebook, Instagram, at missmum.at, in missmissAPP and missMAGAZIN.

missMIND

According to its own statements, missMIND's creative / PR & social media experts are based at missMIND. In addition to editorial content, the team works with advertisers to develop relevant media content and prepare it for the target group (digital, mobile and in print).

Range

The magazine's target group are young women between 16 and 35 years of age. In 2017, the magazine had a readership of 78,000 (MA 17) within the target group of 16 to 35 year olds, with a national reach of 7.3 percent. The distribution area is Austria .

According to the Austrian Web Analysis (ÖWA) from April 2018, the online offer of miss reached 1.28 million unique clients, 3.02 million visits and over 12.70 million page views .

Miss was able to improve the qualitative values ​​on Facebook: the fan engagement rate increased by almost four percentage points to 14 percent compared to the previous year. The Facebook fan page currently has over 615,000 fans.

Actions

The social media soap missBFF has been held annually since 2016. Two best friends (BFF) are cast from German-speaking countries and sent on a three-month trip around the world. They share their experiences via social media. The focus of the reporting is on moving images and live formats. In 2018, the concept was adapted and the best friends complete a one-month internship in the editorial department of miss before the trip. In addition to the preparation of texts and the creation and selection of the appropriate photos, the right use of social media and native customer integration were in the foreground.

Web links

Individual evidence

  1. ↑ a b Youngworld becomes miss - the young WIENERIN. APA-OTS , August 16, 2002, accessed January 16, 2014 .
  2. ↑ Austrian edition control: edition list 1st half of 2014 ( memento of the original of February 6, 2015 in the Internet Archive ) Info: The @1@ 2Template: Webachiv / IABot / www.oeak.at archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (PDF; 2.1 MB), accessed on February 20, 2015.
  3. ↑ Media Analysis Working Group: Media Analysis 13/14 - Women's magazine Total , accessed on February 20, 2015.
  4. ↑ miss - Austria's honest 22 cm. (No longer available online.) Styria Media Group , archived from the original on February 3, 2014 ; accessed on January 13, 2014 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.styria-multi-media.com
  5. ↑ miss presents fresh faces. Retrieved November 19, 2018 .
  6. ↑ miss increases digital advertising revenues by 113 percent - native advertising is growing particularly strongly | Middle class news . In: Mittelstand Nachrichten . February 6, 2017 ( Mittelstand-nachrichten.de [accessed November 19, 2018]).
  7. ↑ The company> The story. (No longer available online.) Styria Media Group , archived from the original on February 23, 2014 ; accessed on January 13, 2014 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.styria-multi-media.com
  8. ↑ The latest deal from ET Multimedia. Wirtschaftsblatt , February 16, 2001, archived from the original on January 19, 2014 ; Retrieved January 19, 2014 .
  9. ↑ Young, cheeky, miss: The society and lifestyle magazine turns 100. (No longer available online.) Miss.at, April 2, 2009, formerly in the original ; accessed on January 16, 2014 .  ( Page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.@1@ 2Template: Toter Link / typicalich.at  
  10. ↑ schoesslers GmbH: miss celebrates its 15th birthday Start of the large sales cooperation with BIK BOK. Accessed November 19, 2018 (German).
  11. ↑ miss increases digital advertising revenues by 113 percent - native advertising is growing particularly strongly | Middle class news . In: Mittelstand Nachrichten . February 6, 2017 ( Mittelstand-nachrichten.de [accessed November 19, 2018]).
  12. ↑ miss.at: The next range record . In: OTS.at . ( ots.at [accessed on November 19, 2018]).
  13. ↑ miss.at: Number one for women in Austria! In: OTS.at . ( ots.at [accessed on November 19, 2018]).
  14. ↑ The missAPP is here! In: OTS.at . ( ots.at [accessed on November 19, 2018]).
  15. ↑ schoesslers GmbH: Annual financial statements 2017 miss increases native advertising sales by 45 percent to 1.13 million euros. Accessed November 19, 2018 (German).
  16. ↑ perspektiven-mittelstand.de, perspektiven Mittelstand, partner of the Perspektive Mittelstand, media partner of the Perspektive Mittelstand: missMUM.at becomes the leading portal for young mothers in Austria - press release from 04/11/2017. Retrieved November 19, 2018 .
  17. ↑ media data missMEDIA GmbH. Retrieved November 19, 2018 .
  18. ↑ media data missMEDIA GmbH. Retrieved November 19, 2018 .
  19. ↑ perspektiven-mittelstand.de, perspektiven Mittelstand, partner of the Perspektive Mittelstand, media partner of the Perspektive Mittelstand: missMUM.at becomes the leading portal for young mothers in Austria - press release from 04/11/2017. Retrieved November 19, 2018 .
  20. ↑ perspektiven-mittelstand.de, perspektiven Mittelstand, partner of the Perspektive Mittelstand, media partner of the Perspektive Mittelstand: missMUM.at becomes the leading portal for young mothers in Austria - press release from 04/11/2017. Retrieved November 19, 2018 .
  21. ↑ perspektiven-mittelstand.de, perspektiven Mittelstand, partner of the Perspektive Mittelstand, media partner of the Perspektive Mittelstand: missMUM.at becomes the leading portal for young mothers in Austria - press release from 04/11/2017. Retrieved November 19, 2018 .
  22. ↑ miss.at: Number one for women in Austria! In: OTS.at . ( ots.at [accessed on November 19, 2018]).
  23. ↑ miss. Retrieved November 19, 2018 .
  24. ↑ # missBFF2016: miss launches highly innovative “Social Media Soap” . In: OTS.at . ( ots.at [accessed on November 19, 2018]).
  25. ↑ # missBFF2018 - THE ROADTRIP - # missbff18. Accessed November 19, 2018 (German).