Morning gold
The Morgengold GmbH is the largest bakery delivery service and market leader in Germany. It is also one of Europe's leading companies in the home delivery of baked goods.
The delivery service, founded in 1979, currently supplies around 100,000 households in Germany and Austria with baked goods every day.
The company headquarters are in Stuttgart . Morgengold founded the system's Morgengold Academy in 2002 for the training and further education of its franchise partners. The company has 91 (2018) franchise partners in Germany and Austria. The total turnover in 2017 was 42.5 million euros.
The franchise partners usually supply an area of around 60,000 residents with 300 customers. They usually get their baked goods from regional bakeries . The fresh rolls , breads and other baked goods ordered are brought to the customer's doorstep early in the morning by couriers every day of the week .
Web links and sources
- https://www.noz.de/deutschland-welt/wirtschaft/artikel/922051/ibbenbuerener-liefern-erffektreich-broetchen-nach-hause
- https://www.franchiseportal.de/franchise-unternehmen/morgengold-fruehstuecksdienste-m-16543
- https://www.abzonline.de/thema/Morgengold
Individual evidence
- ↑ Breakfast service Morgengold increases sales by 14.5% food-service.de
- ^ Franchise System Morgengold franchiseverband.com
- ↑ Morgengold partner of the year: “We live Morgengold!” Gruender-magazin.com
- ↑ a b The Morgengold breakfast service delivers fresh baked goods at punktfranchise.de
- ↑ 100,000 households have baked goods delivered to tagesspiegel.de
- ↑ Franchise guidelines 2016/2017: Starting up with a concept, page 16
- ↑ Morgengold Breakfast Services Food Practice