NPD Group
The NPD Group (formerly: National Purchase Diary ) is an American market research institute that has existed since 1967 and is headquartered in Port Washington ( New York ).
organization
In addition to the headquarters, there are thirteen branches in major American cities, five branches in Europe, six in Asia and one more in Australia ( Sydney ). The general manager is Tod Johnson (2009). Data on sales figures are collected, articles on product assessments, trends and economic potentials from consumers and product developers are recorded and published. This extends over several subject areas.
Research areas
Under Press Releases by Industry , the NPD Group itself links the following areas:
- Vehicles, beauty, fashion, toys
- Commercial and consumer-relevant technology
- Entertainment devices, software, food and drink
- Gastronomy, home and home
The publications under these topic links are then arranged chronologically, with the latest date as the last message.
Web links
Individual evidence
- ↑ Archived copy ( memento of the original from January 22, 2009 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
