Natural branding

from Wikipedia, the free encyclopedia

Natural Branding ( English , natural mark ') is a marketing term for the laser marking of fruits and vegetables. The goods are labeled here directly, instead of on the package label .

Laser engraving on a pumpkin

application

The process combines increasing organic requirements and labeling requirements on the one hand, and the avoidance of packaging materials in the interests of sustainability on the other. Particularly when it comes to the high requirements in the area of ​​organic labeling, natural branding represents a solution variant, for example for types of fruit and vegetables. These directly labeled foods can then continue to be offered as loose goods.

Procedure

The use of printed packaging materials and stickers can be completely dispensed with. In contrast to direct printing, no chemicals are applied; the label is applied directly to the product using laser light. In the case of fruits, for example, the light removes pigments from the outer shell layer without affecting the shelf life, taste or consistency of the food. The applied label can no longer be removed.

Carbon dioxide lasers are typically used . Due to the high degree of automation, laser times of 0.3 seconds per product can be achieved. Thanks to the special optics of the laser, height differences of up to 50 mm (+/- 25 mm) can be automatically compensated. Due to the large variety of fruit and vegetable types and their peculiarities in terms of shape, color, size and consistency, machine types are equipped with complex software in order to be able to react flexibly to changes in the batch, the individual label or differences in the product.

literature

Web links