Otto Rüger

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Chocolate factory Otto Rüger in Lockwitzgrund near Dresden
Advertisement with "Hansi" by Otto Rüger (1908)

Konrad Otto Rüger (born July 9, 1831 in Dresden ; † August 20, 1905 there ) was a Saxon chocolate manufacturer , known for the advertising mascot "Hansi".

biography

The company was founded in 1858. Its chocolate factory was located on Lockwitzgrund . Rüger quickly became successful and opened another plant in Bodenbach in Bohemia. He not only supplied the aristocracy, but also the imperial court in Vienna. For this he was appointed supplier to the kuk court . Rüger died in Dresden in 1905 and was buried in the Leubnitz-Neuostra cemetery.

Otto Rüger was with Amalie Luise geb. Uhlich (1837–1900) married and had seven children, including Conrad Max Rüger (1863–1944) and Conrad Alexander Rüger (1867–1918), who continued the company after Otto Rüger's death. After the First World War , the company came under increasing pressure from competition and falling sales. The Lockwitzgrund plant finally had to close in 1928.

The products from Rüger became known with the advertisement of the boy "Hansi". This advertising figure was created in 1895 by the painter Hermann Otto Zieger (1862–1905), presumably his son Paul Otto Zieger was a model. The advertisements with "Hansi" on enamel boards and prints are coveted collector's items.

literature

  • Bettina Klemm. Once a stronghold of the sweet . Saxon newspaper. 30./31. December 2000. p. 10.

Individual evidence

  1. death survey . In: Dresdner Geschichtsblätter , No. 1, 1907, p. 135.
  2. ^ Rolf Lindner, Johannes Moser: Dresden: ethnographic explorations of a royal seat . Leipziger Universitätsverlag 2006, page 192f , ISBN 978-3-86583-118-7

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