Paul Michligk

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Paul Michligk (* 1899 in Berlinchen , District Soldin , Brandenburg Province , Prussia ; † 1978 in Berlin ) was a German organization and advertising specialist , bestselling author and expert on the company suggestion scheme (BVW).

Life

After completing his teacher training in 1920, he worked as an editorial volunteer, advertising and advertising manager and, from 1927, as an independent advertising consultant. In 1934 he became publishing director at Deutsche Rechtsverlag and in 1938 advertising manager at Junkers Flugzeug- und Motorenwerke .

In 1941 Michligk moved to the German Labor Front , which also included the Office for Performance Enhancement, Vocational Education and Management (LBB). At the LBB, which he claims to be in charge of until he switched to the DAF's teaching materials center (probably in 1943) , Michligk was responsible for promoting the company suggestion system. The number of German companies that had a BVW rose from 3,000 (1941) to 35,000 (1943) during this period. By 1944 he published several books on fundamental issues of the BVW.

From 1946 he was advertising manager of a toy factory and from 1949 he worked for an address book publisher. From July 1952 he was again an independent advertising consultant. He named in-house advertising including the company suggestion scheme as his specialty.

In 1953 Michligk published a book on the BVW, which, based on his practice of the company suggestion system from 1941, had the title New Practice of the Company Suggestion System and Work Simplification and was the most comprehensive work on this topic for many years.

What we have to say to our employees appeared in 1955 as the fourth, expanded edition of a book he first published in 1934.

His export advertising (1955), elementary advertising customer (1958) and secrets of advertising language (1967) made him a recognized, still cited author on the subject of advertising.

Michligk's guidebook, Doing the Right Thing, originally published in Switzerland in 1960, was successfully reissued several times as a paperback under the title Shape your life until the 1970s .

Works

  • Check fraud and forged documents. Berlin 1926
  • Modern, efficient publishing company . Berlin 1926
  • Serve and Earn. German experiments, American successes. Stuttgart 1927
  • (with Ernst Meunier): The publisher's self-promotion. Berlin 1927
  • The accounting system in the newspaper and magazine publisher . Berlin 1929
  • Tailor-made financial accounting in retail. Stuttgart 1930
  • Taylorized accounting in a newspaper publisher. Stuttgart 1930
  • Office technology handbook for publishing companies. Berlin 1930
  • Branded goods manual. Leipzig 1931
  • 224 ideas, tricks, ways and successes for advertising and sales. Berlin 1933
  • 306 proven experiences in the selection and application of advertising media. Berlin 1933
  • 100 subtleties on the knowledge of which the success of advertising depends. Berlin 1933
  • What we have to say to our employees. Berlin 1934 (new edition: Siegburg 1955)
  • (with Hermann Schneider): Write correctly, write clearly. Berlin 1934
  • Genealogy made easy. Paths to the pedigree and family history. Berlin 1934
  • Legal guardian in 7 centuries of German cultural activity. Berlin 1936
  • Advertising management in the company (internal advertising) . Berlin 1941
  • Leading correctly, the path to operational top performance. Berlin 1941 (also Dutch)
  • The practice of the company suggestion system. Berlin 1941
  • Comrade, what can we improve? Berlin 1942 (also Dutch and French)
  • Easier, easier, faster (800 suggestions for improvement). Berlin 1943
  • Evaluation questions in the company suggestion scheme. Berlin 1943
  • Heads, heads and a lot of heart. Berlin 1944
  • Internal advertising for cooperation. Essen 1953
  • New practice of the company suggestion system and work simplification. Stuttgart 1953
  • Export advertising. Stuttgart 1955
  • What we have to say to our employees. Siegburg 1955 (1st edition Berlin 1934)
  • Elementary advertiser. Essen 1958
  • Do the right thing. Lifestyle, shaping success, treating people. Thun 1960
  • Secrets of advertising language. Essen 1967

Individual evidence

  1. ↑ Peter Koblank: That BVW in the Third Reich. Statistics, strategies and case studies from the time of National Socialism. EUREKA impulse 1/2013. Available from the German National Library
  2. ↑ Complete facsimile with an introduction by Peter Koblank (PDF; 4.5 MB)
personal data
SURNAME Michligk, Paul
BRIEF DESCRIPTION German organization and advertising specialist, bestselling author and expert for the company suggestion scheme (BVW)
DATE OF BIRTH 1899
PLACE OF BIRTH Berlinchen , District of Soldin , Province of Brandenburg , Prussia
DATE OF DEATH 1978
Place of death Berlin