Pepita (drink)
Pepita is a carbonated grapefruit lemonade . The soft drink is part of Switzerland's culinary heritage and belongs to the family company Mineralquelle Eptingen . In addition, the beverage manufacturer Bad Dürrheimer has a license for the production and sale of Pepita in Baden-Württemberg .
history
- In 1938, the Eptingen mineral spring began producing a lemonade with a grapefruit aroma, the Sissa grapefruit.
- When the Basel graphic artist Herbert Leupin was supposed to design a new label for the grapefruit soft drink in 1949, he invented the name Pepita with the corresponding Ara as a logo.
- After color television emerged in Switzerland in 1968 , the first Pepita short advertising film flickered across domestic screens shortly afterwards.
- In 1988 the Eptingen mineral spring launched the Pepita light.
- In 2009, to celebrate Pepita's 60th anniversary, the original logo designed by Herbert Leupin in 1949 will be reintroduced.
advertising
Between 1941 and 1976, the Basel graphic artist Herbert Leupin designed numerous posters for the Eptingen mineral spring. It was during this time that the Pepita posters were created, which made a significant contribution to the spread and popularity of the Swiss cult drink.
sorts
- Pepita
- Pepita light
- Pepita orange
- Pepita Citro
Web links
Individual evidence
- ↑ Pepita grapefruit. Pepita website, accessed November 11, 2016 .
- ^ A b Paul Imhof: The culinary heritage of Switzerland. Volume 2. 2013. P. 170. ISBN 978-3-905800-61-6
- ↑ a b Pepita. Swiss Culinary Heritage, accessed on November 10, 2016 .
- ↑ Pepita grapefruit. Bad Dürrheimer's website, accessed on November 10, 2016 .
- ↑ Color television is introduced, October 1, 1968. SRF, accessed on November 10, 2016 .
- ^ History. Pepita website, accessed November 11, 2016 .
- ↑ Basellandschaftliche Zeitung of November 29, 1988: Mineralquelle Eptingen makes Sissach known.
- ↑ a b Basellandschaftliche Zeitung of May 16, 2009: Sixty years and not a bit sweeter.