Political Award
The division magazine Politik & Kommunikation has been honoring political campaigns and projects in German-speaking countries with the Political Award since 2003. The target group of the ranking event are political decision-makers in Germany.
Jury and organizer
The jury, consisting of experts in political communication from companies and universities as well as journalists, determines the shortlist in an online voting and then the nominees present their projects and campaigns live to the jury on the day of the award ceremony. The categories vary annually, as a high degree of topicality should be guaranteed. The award is organized by the magazine “Politik & Kommunikation” and Quadriga Media Berlin.
winner
See also "list of winners" on the magazine page.
2003
- Campaign by political institutions : State election campaign 2003, CDU in Lower Saxony , by mannstein political communication
- Campaigns from public institutions : Welcome to the think tank, Thuringian Ministry of Economics, Labor and Infrastructure, DDB Berlin, Crossrelations
- Campaigns by social institutions : You can, Amnesty International Section of the Federal Republic of Germany, BBDO Berlin
- Motive : Children learn through role models - or not, show your face! Action cosmopolitan Germany, Publicis Frankfurt
- Spot : Bank robbery, Federal Ministry for the Environment, Nature Conservation and Nuclear Safety , Giesen & Partner Medien
- Internet citizen portal : www.bundesregierung.de, Press and Information Office of the Federal Government, init AG for digital communication
- Print publication : Blickpunkt Bundestag , German Bundestag , Media Consulta Germany
- Agency of the year : Zum Goldenen Hirschen advertising and ideas agency
- Young Politician of the Year: David McAllister
- Comeback of the year: Coordt von Mannstein, von Mannstein advertising agency
- Life's work: Elisabeth Noelle, Institute for Demoscopy Allensbach
2004
- Campaigns from political institutions : "Choose Ole" campaign of the CDU for the state election campaign in Hamburg, CDU Landesverband Hamburg, Shipyard nice media, European umbrella campaign of the European Federation of Green Parties for the European elections, Bündnis 90, Die Grünen, Zum Goldenen Hirschen Berlin
- Campaigns from public institutions : “Just start” mobilization campaign for start-ups, Ministry for Labor, Building and State Development Mecklenburg-Western Pomerania, Peperoni advertising agency
- Campaigns by social institutions : "Avarice is godless" campaign for more solidarity, Episcopal Action Adveniat, BJS advertising agency
- Motive : Initiative New Social Market Economy: brain drain, berolino pr, Scholz & Friends Agenda, berolino pr
- Spot : Short film “Swimming teacher” for the week of civic engagement, Federal Network for Civic Engagement (BBE), ConTeam Marketing Communication
- Internet : www.fluter.de, Federal Agency for Political Education, Editing and Everyday Life
- Agency of the year : Butter. Advertising agency
- Young politician of the year: Silvana Koch-Mehrin
- Life's work: Heiner Geißler
2005
- Campaigns by political institutions : Campaign for the 2005 Bundestag election, SPD, Butter Düsseldorf
- Campaigns from public institutions : Saxony-Anhalt: We get up earlier, Landesmarketing Sachsen-Anhalt, fischerAppelt Kommunikation Hamburg
- Campaigns by social institutions : Do you love children more than you would like, Charité, Scholz & Friends, Hamburg and Berlin; IMP Interactive Marketing Partner, Hamburg
- Public Affairs : Research is the best medicine, Association of Research-Based Pharmaceutical Manufacturers, Scholz & Friends, Berlin
- Agency of the year : We do Communication
- Campaign Manager of the Year: Kajo Wasserhövel
- Newcomer of the year: Ronald Pofalla
- Mobilizer of the year: Hans-Christian Ströbele
- Life's work: Hans-Dietrich Genscher
2006
- Campaigns by political institutions : election spot “Pflüger's Friend” for the Berlin House of Representatives election, Berlin SPD, Butter Berlin
- Campaigns from public institutions : EU information campaign Austria, Federal Government Austria, PKP proximity
- Campaigns by social institutions : Image campaign for the 2006 Football World Cup "Germany - Land of Ideas", Federal Government and German business, Scholz & Friends Agenda
- Corporate Social Responsibility : Shell Youth Study, Shell, Publicis Consultants
- Public affairs : Referendum for the reintroduction of allowance for the blind, Association of the Blind and Visually Impaired Lower Saxony
- Newcomer of the year: Boris Palmer
- Campaign Manager of the Year: Bernd Bauer, "You are Germany"
- Life's work: Otto Schily
2007
- Campaigns from political institutions : Show your colors, CDU, shipyard, MV - The Place to be, Landesmarketing Mecklenburg-Vorpommern project group, Pleon
- Campaigns by social institutions : Commitment makes you strong !, Federal Network for Citizenship Commitment (BBE), Kom Agency for Communication and Marketing
- Corporate Social Responsibility : Der Hamburger Weg, Hamburger Sportverein, Scholz & Friends
- Innovation of the Year : The Time Machine, Association of Research-Based Pharmaceutical Manufacturers (VfA), Scholz & Friends Agenda
- Strategist of the year: Jürgen Rüttgers
- Politician of the year: Ursula von der Leyen
- Life's work: Henning Scherf
2008
- Campaigns by political institutions : campaign for the state election, CDU Lower Saxony, von Mannstein advertising agency
- Campaign by public institutions : Stop violence against children, Saxon State Ministry for Social Affairs, Schmidt & Schumann
- Campaigns by social institutions : Gold for Human Rights, Amnesty International, Zum Goldenen Hirschen
- Corporate social responsibility : “Discover future technology” initiative, ThyssenKrupp
- Innovation of the year : e-petition, German Bundestag
- Politician of the year: Peer Steinbrück
- Life's work: Klaus Töpfer
- Young politician of the year: Christian Lindner
2009
- Campaigns by political institutions : “Germany can do better” campaign for the federal election, FDP
- Campaigns from public institutions : Wahl-O-Mat, Federal Agency for Civic Education
- Campaigns by social institutions : 60 Years - 60 Works, Foundation for Art and Culture, von Mannstein
- Corporate Social Responsibility : Safe online, Germany safe online, eBay, Microsoft and SAP
- Politician of the year: Karl-Theodor zu Guttenberg
- Mobilizer of the year: Daniel Zimmermann, Mayor Monheim
- Life's work: Walter Riester
- Special Jury Prize: Pirate Party
2010
- Campaigns by political institutions : “Make more possible” in the election campaign for the state elections 2010, Alliance 90, Die Grünen Nordrhein-Westfalen
- Campaigns by public institutions : "Lübeck fights" campaign to maintain the medical degree, University of Lübeck
- Campaigns from social institutions : Experts for Life, German Caritas Association, BBDO
- Corporate Social Responsibility : “I can do something!” Initiative, Deutsche Telekom
- Innovation of the year : Citizen Service D115, Federal Ministry of the Interior
- Politician of the year: Hannelore Kraft
- Young politician of the year: Jens Spahn
- Life's work: Lothar de Maizière
2011
- Campaigns by political institutions : Understanding Berlin, SPD Berlin, Butter
- Campaigns by public institutions : 50 years of building the wall, Federal Agency for Civic Education
- Campaigns by social institutions : Campaigning for the German Alzheimer Society, German Alzheimer Society, Zum Goldenen Hirschen, Cologne
- Corporate social responsibility : RWE active on site, RWE
- Innovation of the year : BASE_camp, E-Plus
- Politician of the year: Winfried Kretschmann
- Young politician of the year: Carsten Schneider
- Life's work: Theo Waigel
2012
- Campaign by political institutions : NRW in the heart. The state election 2012 for the NRW SPD, NRW SPD, Butter
- Campaigns from public institutions : “Too good for the bin! Campaign against food waste “, Federal Ministry of Food, Agriculture and Consumer Protection, MediaCompany - Agency for Communication
- Campaigns by social institutions : Exit Germany, Trojan T-Shirt, ZDK Society for Democratic Culture, Grabarz & Partner advertising agency
- Corporate Social Responsibility : Think Big youth program: "Think big, get started"
- Social media strategy : "We want your head!" To reintroduce the composed student body, Ministry for Science, Research and Art Baden-Württemberg, init AG for digital communication together with compact media - The ready for communication
- Politician of the year: Peter Altmaier
- Life's work: Egon Bahr
- Newcomer of the year: Torsten Albig
- Newcomer of the year: Katrin Albsteiger
2013
- Campaigns from political institutions : CDU Bundestag election campaign 2013, CDU, Blumberry
- Campaigns from public institutions : Wolfsburg becomes a children's city, the city of Wolfsburg, Explizit advertising agency
- Campaigns from social institutions : I'm looking! ONE
- Corporate Social Responsibility : Fanta Playground Initiative 2013, Coca-Cola Germany, FAKTOR 3
- Innovation of the year : digital magazine “2 Minuten”, Bündnis 90, Die Grünen,
- Newcomer of the year: Anton Hofreiter
- Life's work: Rita Süssmuth
- Politician of the year: Martin Schulz
2014
- Campaigns by political institutions : Contemporary city election campaign 2014: Düsseldorf, SPD Düsseldorf, M28 brand advertising
- Public Institution Campaigns : Simple. To inform. Log In. How the mini job center informs about illegal work., Deutsche Rentenversicherung Knappschaft-Bahn-See, Serviceplan Berlin
- Campaigns from social institutions : Savefulbright.org - How to beat Obama at your own arms and bring back $ 30 million from the US Congress from Vienna, SaveFulbright.org - Grassroots Alumni Initiative, Pick & Barth Digital Strategies
- Innovation of the year : Superpenner, mob eV & strassenfeger, Scholz & Friends
- Corporate Social Responsibility : Strategic Stakeholder Dialogue Volkswagen and NABU: A Partnership for Sustainability, Volkswagen, KARMA Communication Design
- Politician of the year: Volker Bouffier and Tarek Al-Wazir
- Newcomer of the year: Peter Tauber
- Life's work: Hans-Jochen and Bernhard Vogel
2015
- Campaigns in the political sector : German Mut, FDP, Heimat advertising agency
- Public sector campaigns : The world enriches Dresden. Every day., Local Agenda 21 for Dresden eV, VOR advertising agency
- Campaigns in the social and private sector : Right versus right - Germany's most involuntary donation run, ZDK Society Democratic Culture Bureau Community, Grabarz & Partner and GGH Lowe, “Stop hate propaganda!” Campaign against hate propaganda in social networks, New Potsdam Edict of Tolerance eV, SanVentra , media laboratory, attento! pr
- Politician of the year: Andrea Nahles
- Newcomer of the year: Bodo Ramelow
- Life's work: Heinz Riesenhuber
2016
- Political campaign : Green Baden-Württemberg election campaign, Bündnis 90, Die Grünen Baden-Württemberg, Wigwam
- Corporate campaign : From cost factor to happiness factor - integration of emotional enjoyment in senior catering, Transgourmet Germany, green heads strategy consulting
- Social campaign : The new alliance of the large personnel service providers: 600,000 self-employed, a huge outcry !, Alliance for independent knowledge work, Blumberry
- Campaign by the federal, state and local governments : support concept for refugees: social guides in action, Salzlandkreis
- Digital Public Affairs : FinanzAgenda - Digital Public Affairs from Union Investment, Union Asset Management, Profilwerkstatt
- Agency of the year : HEIMAT Berlin
- Disruptive campaign : HASS HILFT - the involuntary online donation campaign, ZDK - Society for Democratic Culture, Grabarz & Partner advertising agency
- Campaign for small budgets : Hanseatic Help: Your tent can be a home, Hanseatic Help eV, fischerAppelt
- Participation : Think Your City - Dialogue on the future image for Braunschweig, City of Braunschweig, urbanista | Creating The Future City
Viral communication: We would miss you, WeEuropeans eV, C3 Creative Code and Content
- Media format : YouTube news formats “BraindFed” & “Tenselnforms”, Federal Agency for Civic Education, MESH Collective @ UFA LAB
- Event : MIT: FUTURA 2016, medium-sized and business association of the CDU, CSU
- Campaign by youth organizations : trainee campaign, Young Union of Germany, practical
- Politician of the year: Christian Lindner
- Newcomer of the year: Katarina Barley
- Life's work: Wolfgang Bosbach
2017
- Political campaign : Free Democrats Federal Election 2017, Free Democrats HEIMAT Berlin
- Social campaign : terre des hommes "Stop arms exports" campaign, terre des hommes Germany eV, Super on the Spree
- Campaign by federal, state and local authorities : Make MIDDAY - No hunger for children in Kiel boy | Strategy and communication, Friends of Mach MITTAG eV
- Campaign by companies and associations : Jonathan Heimes Stadion am Böllenfalltor, Merck
- Campaign by companies and associations : Germany's most popular care professionals, new trade, wegewerk, Association of Private Health Insurance
- Campaign on a small budget : #FreeInterrail - Moving Europe Forward, Herr & Speer
- Digital Public Affairs : Your daily dose of politics - on your smartphone, Federal Agency for Political Education
- Disruptive campaign : Die recruits, Castenow Communications, Crossmedia, Federal Ministry of Defense
- Politician of the year: Malu Dreyer
- Newcomer of the year: Paul Ziemiak
- Life's work: Hans-Christian Ströbele
2018
- Politician of the year: Annalena Baerbock & Robert Habeck
- Newcomer of the year: Franziska Giffey
- Life's work: Gerda Hasselfeldt
Individual evidence
- ↑ Homepage of www.politikaward.de
- ↑ Review | Political Award. Retrieved on October 19, 2018 (German).