publisuisse
| publisuisse SA
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|---|---|
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| legal form | Corporation |
| founding | 1964 |
| resolution | 2016 |
| Reason for dissolution | Incorporation in Admeira |
| Seat | Bern , Switzerland |
| management | Martin Schneider ( CEO ) Gilles Marchand ( Chairman of the Board ) |
| Number of employees | 111 (December 31, 2012) |
| sales | 328 million CHF (2012) |
| Branch | media |
| Website | www.publisuisse.ch |
publisuisse was the leading marketer of electronic media in Switzerland. She was a commercial partner of SRG SSR and exclusively marketed their journalistic offers. With these products in the field of electronic media, publisuisse offered the Swiss advertising industry opportunities in the fields of classic television advertising, television and radio sponsorship, teletext advertising and cross communication.
In 2016 publisuisse was completely absorbed into Admeira, the new marketing company from Ringier, SRG SSR and Swisscom.
With its business activities, publisuisse contributed around a sixth to the total operating income of SRG SSR and a quarter to income in the TV sector.
publisuisse employed around 111 people. The management of the company was in Bern, the sales headquarters in Zurich. In addition, publisuisse had regional sales offices in Geneva, Lausanne and Lugano.
The shareholders were SRG SSR (99.8%) and the Swiss Trade Association (0.2%).
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history
The foundation goes back to the 1964 approval by the Federal Council to introduce television advertising in Switzerland. Corresponding directives and framework conditions were issued for this purpose, and on July 3, 1964 the “AG für das Werbefernsehen” (AGW) was founded with its headquarters in Bern. The task of the company, which started out with 16 employees at the time, was to acquire television advertising for the programs of the then Swiss Radio and Television Company (SRG). The first commercial aired on February 1, 1965 at 7:25 p.m. on SF DRS , TSR and TSI . The advertising time at that time was limited to 12 minutes a day, divided into four advertising blocks, with the broadcast between 7:00 p.m. and 8:30 p.m. Sundays and public holidays remained ad-free.
Over time, the advertising times were relaxed and the advertising opportunities expanded, with which the AGW developed over the years into a marketing organization with various cross-media advertising and sponsoring offers. In 1994 the AGW was renamed publisuisse. Today publisuisse contributes around a sixth to the total income of SRG SSR.
The new company Admeira emerged in 2016 from an entrepreneurial initiative by Ringier , SRG and Swisscom . This company is the Swiss answer to digital change and the resulting new needs of the Swiss advertising industry.
The cooperation includes the establishment of a stock corporation, in which all three companies each hold a third. Swisscom and Ringier will contribute their advertising activities, their advertising inventory and their marketing organizations to the joint venture. SRG integrates its marketer publisuisse into the new company.
Web links
Individual evidence
- ↑ Michèle Widmer: The joint venture is called Admeira . In: personal.com . Retrieved August 12, 2016.