RegioGraph
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| developer | GfK GeoMarketing GmbH |
| Current version | RegioGraph Analysis 2019, RegioGraph Planning 2019, RegioGraph Strategy 2019 |
| operating system | Microsoft Windows |
| category | GIS , CRM , BI |
| License | Proprietary |
| German speaking | Yes |
| regiograph.gfk.com | |
RegioGraph is a geo - software , specializing in issues in the business areas of marketing , sales , controlling , logistics and corporate strategy.
RegioGraph enables the integration and processing of company data that have a spatial reference , for example via the assignment to a customer or branch address, a field service or delivery area. In connection with other spatial information such as the distribution of companies, households or purchasing power, the data is analyzed on digital maps in order to derive strategic and operational decisions.
history
RegioGraph emerged from a commissioned work with the aim of supporting a forklift manufacturer in the spatial planning of sales and service areas.
In 1991, on this basis, the first commercially available version of the area planning software was presented under the name "DISTRICT" at CeBIT. A year later, a DISTRICT version with a somewhat reduced functionality came onto the market under the name RegioGraph. From the original purpose of optimally dividing areas according to numerical and logistical criteria, RegioGraph and DISTRICT were gradually further developed and expanded into comprehensive GIS software for business, which, as a desktop application , solves all local issues in sales, marketing and controlling.
In 1999 RegioGraph and DISTRICT were completely reprogrammed on the basis of a new software platform, which came onto the market under version number "5". The main innovations were, on the one hand, a much more intuitive interface, on which many actions could be carried out using drag & drop. In addition, a file format (* .rx5) was developed that encapsulates all the data used in one file.
In 2001 RegioGraph and DISTRICT appeared for the first time in version 6, also in English. An Italian version followed in the same year.
The next step followed in 2007 with the introduction of RegioGraph 10 and DISTRICT 10, based on .NET technology. The central innovation was a significantly improved user interface, more spatial calculation methods and expanded graphic display options. Since then, the file format has had the file extension gfk.
In March 2009, RegioGraph and DISTRICT were renamed into the two software versions “RegioGraph Analysis” and “RegioGraph Planning”. Since then, the RegioGraph versions have also been named after their year of publication. Compared to the "Analysis" version, RegioGraph Planning has a number of additional functions such as the exact house number (interpolated) positioning of addresses ( geocoding ) or planning algorithms for the design of optimally tailored (field service) areas.
With the launch of RegioGraph 2011, in addition to the “Analysis” and “Planning” versions, the “RegioGraph Strategy” version came onto the market. RegioGraph strategy is primarily geared towards the processing and analysis of detailed data up to house number accuracy. The database running in the background manages over four million data records on commercial locations or the population structure. This evaluation accuracy is mainly used in the detailed location evaluation.
An additional online version of the geomarketing solution RegioGraph has been available since January 2018. With "RegioGraph Online" a team of site planners can simultaneously request information about the surroundings for any address via a web browser. The geomarketing online tool is based on the "private cloud" concept, which means that all sensitive company data is protected on the customer's server.
Areas of application
In principle, RegioGraph can use all data on digital maps that have a spatial reference . In the context of company-related issues, tasks like that dominate
- Planning or optimization of sales areas, delivery zones or areas of responsibility of branches.
- Media planning , especially the question of where advertising materials such as posters, newspaper supplements or direct mail can be expected to generate the highest response .
- Site planning and analysis; The focus is on the assessment of the catchment area of a location, for example the question of how many households a location reaches.
- Network analysis in which the entirety of all branch, delivery or business location locations is the object of investigation.
Technical specification
RegioGraph is designed as a desktop application and runs both as a single-user installation or in a client-server environment . A connection to internet (map) services is not required. Access to databases is possible via ODBC interfaces; Common table formats (such as * .txt, * .csv or * .xls) can be imported directly, as an alternative there is the import function via the clipboard. RegioGraph is based on .NET technology and includes its own database. It uses a proprietary file format (* .gfk). All processed data is saved in an encapsulated file. The map geometries saved in the form of layers can be imported and exported in separate files (* .lay). The integration of ESRI-Shape files , MapInfo-Mapinfo- MIF / MID files or * .KML layers (Google Earth) is just as possible as the import of GPS data in GPX format.
origin
RegioGraph is developed and distributed in Germany by GfK GeoMarketing, which is a subsidiary of the Gesellschaft für Konsumforschung (GfK). The entire software development as well as an associated cartography department is based in Bruchsal near Karlsruhe .
See also
Web links
- regiograph.gfk.com RegioGraph Homepage
