Advertising tram

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On the last day of operation of the old network, this advertising car for the Strasbourg tram was on its own behalf and in the farewell parade pointed out the imminent shutdown
In Vienna in 1938, work cars indicated the conversion to right-hand traffic

A sign tram , even advertising Tram , publicity train , advertising railcars or advertising cars called, is a specially adapted motor coaches a tram which to advertising purposes as rolling advertising pillar cross and drives across town without carrying persons. It is an early, now largely extinct, form of transport advertising in large cities. It was particularly popular in the inter-war period and after the Second World War and brought the transport companies additional income in addition to the fare. In the 1960s and 1970s, the advertising trams were largely replaced by the all-round advertising on regular vehicles in use that is still common today . In Germany today, the road traffic regulations also prohibit advertising trams due to a possible impairment of road traffic.

In addition to commercial advertising, parties and organizations also used this method to spread their political propaganda . But there were also other uses. In Vienna, for example, specially adapted work and auxiliary power cars pointed to the conversion of road traffic to right-hand drive in 1938 . In Düsseldorf, a publicity car warned other drivers, passers-by and passengers of the dangers of tram traffic and asked them to leave the tracks free.

Advertising trams were mostly older vehicles that were no longer needed for regular passenger operations. In order to gain the largest possible advertising space, the side windows were closed with wooden panels. Some of these also protruded beyond the top and bottom of the car body , which means that it was a full panel . Some of the advertising vehicles also carried sidecars or flat goods wagons on which other eye-catchers were positioned. Alternatively, some transport companies also used work vehicles - which can be seen regularly on the internet anyway - as advertising vehicles , for example grinding vehicles .

More recently, Wiener Linien has taken up the concept of advertising trams again. Between 2001 and 2012 they had the type E articulated trolley 4459, which is no longer required for passenger transport, under the new type designation EW, with the additional W standing for advertising trolley , and the new number 6600 with a total of eleven different advertising designs over the years.

Web links

Individual evidence

  1. ↑ Albrecht Sappel: To Königsplatz and back! 100 years of urban traffic in Augsburg . Alba, Düsseldorf 1981, ISBN 3-87094-325-4 , pp. 58 .
  2. ^ Austria until 1938 - road police divided into two parts on members.a1.net
  3. ↑ The dangers of road traffic on tramspotters.de, accessed on July 16, 2015
  4. ↑ trampage.de
  5. ↑ Description of the Wiener Type EW on strassenbahnjournal.at, accessed on February 3, 2018