Rhino's
| rhino's energy GmbH
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|---|---|
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| legal form | GmbH |
| Seat | Munich |
| Branch | Beverage production |
| Website | www.rhinos-energy.com |
rhino's energy drink (from Rhinozeros ) is an energy drink that has been on the market since 2001. Since January 2005 the drink has beensoldas a lifestyle drink under the new name rhino's and a new design. In contrast to Red Bull, the drink was sold under the name Red Rhino's until 2005. The rhino's energy GmbH is located in Munich and controls the global marketing and global distribution.
"Rhino's natural" - energy drink with fruit juice made from cranberry and grape has been available since the beginning of 2011. Isomaltulose is added to the drink, which should ensure a longer supply of energy. In spring 2012 rhino's energy expanded its portfolio on the German market with another product, the “rhino's relaxation drink”. Since summer 2012 the product “rhino's redberry” has been expanding the product range and has at the same time replaced “rhino's natural”. In spring 2013 the energy drink “rhino's cherry acai” was added to the product range.
marketing
Rhino's energy has a broad marketing commitment. The company supports large events in the field of music and entertainment as well as lifestyle and society events such as B. “rhino's Urban Music Awards” in Australia and New Zealand or the Austrian festival “Rave on Snow”. Rhino's also accompanied the “ Kool Savas : John Bello Story II Tour” 2009. In addition, the company is active in the field of motorsport at the “rhino's juniors squad”, which specifically supports young drivers.
Until 2008, the company was intensively active in the field of sports sponsorship, with sponsorship contracts in motorsport ( Formula 1 , WTCC , Porsche Carrera Cup , rhino's junior squad), boxing and basketball ( Brose Baskets Bamberg). In addition, there are engagements with teams such as the football club SSV Jahn Regensburg .
Rhino's has been implementing a TV campaign on Pro7, Kabel1 and DMAX since 2010.
rhino's Porsche 997 GT3 Cup in the Porsche Carrera Cup Germany .
Mercedes CLK at the Central Europe Championship
Formula 3
Web links
Individual evidence
- ↑ Axel Schulz steps into the ring for Rhino's. Retrieved March 10, 2019 .
- ↑ http://www.wieth-racing.de/index.php?id=43 ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.
- ↑ http://sport.orf.at/?href=http%3A%2F%2Fsport.orf.at%2Fticker%2F233444.html
- ↑ http://www.motorsport-total.com/mehr/news/2007/08/Energy-Drink-Hersteller_rhinos_neuer_Partner_der_WTCC_07081603.html
- ↑ http://www.speed-magazin.de/index.php?topic=news/story&serie=specials&ID=10232
- ↑ Franconian Day: New sponsors for new players
- ↑ http://www.wuv.de/nachrichten/unternehmen/neue_tv_kampagne_rhino_s_energy_stampft_durch_das_fernsehen
