Richard Herbst (City Manager)

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Hermann Richard Herbst (born November 6, 1888 in Leipzig , † November 12, 1929 in Erfurt ) was city director in Erfurt and a pioneer of city marketing and city tourism. Since 1920 he was with his wife Erna, geb. Barthel married.

Life

Youth and Studies

Herbst grew up in his hometown of Leipzig and, after completing the community school, attended the Petrischule there , a secondary school, which he left at Easter 1909. At the University of Leipzig, he first attended lectures in economics and statistics while he attended the Borna secondary school, which he graduated from Easter 1910 with the school leaving certificate. He also enrolled in law, studied in Heidelberg in the summer semester of 1911 and then returned to Leipzig University. In 1914 he completed his studies with a doctorate on "The Methods of German Unemployment Statistics".

Professional background

Dr. Herbst began his professional career in 1914 at the Office for Statistics in Halle. Bruno Mann , the new mayor of Erfurt, known to him from his time in Leipzig , brought him to Erfurt as city director in 1919, where he became head of the Erfurt news office (now the press and public relations office) from October 1, 1919, and also head of the Erfurt traffic office from 1923 (today Tourism and tourism). He was also responsible for urban development and statistics. He was also managing director of the "Water Management Association Gera-Unstrut", screenwriter of the first tourist advertising film "Thuringian State Film" in 1922, author of numerous books to promote his homeland. The best known is "Thuringia - The green heart of Germany in words and pictures" (1926) as one of the first color picture books. Richard Herbst was not an inventor, but he played a key role in spreading the advertising slogan "The Green Heart of Germany", which he had printed on 200,000 stickers. He was chairman of the Germany-wide "Working Group of City News Offices" and on the board of the "Thuringian Transport Association". Under his leadership and at his suggestion, a stadium and an airport were built in Erfurt. He is considered a pioneer of city tourism, under his aegis, weekend bus trips to Erfurt with overnight stays and city tours were organized from all over Germany. Obituaries after his sudden death appeared in the "Mitteldeutsche Zeitung", the "Thüringer Allgemeine Zeitung" and the "Official Journal of the City of Erfurt".

Singers

Richard Herbst joined the St. Pauli Leipzig singers at the beginning of his studies and remained active for four semesters. In his Heidelberg semester, he also recorded the tape of the Thuringia singers there . Due to disputes about the length of the length within the singers, the decision was made in autumn 1911 to hand over the tape to St. Pauli.

Released from military service, he published 49 war editions of the Thuringian newspaper for Thuringia between 1914 and 1918 , in which he summarized messages from the federal brothers from more than 800 fieldpost letters and sent the 1,600 replies and small packages to the 1,600 responses in the field. He made a significant contribution to the preservation of the young singers beyond the war.

Publications

  • Dr. Herbst, Richard: Thuringia, the green heart of Germany in words and pictures , Verlag J. Moser, Munich 1926
  • Herbst, Richard: The City News Offices. Structure, establishment and operation of modern communal press activities. Verlag F. Vahlen, Berlin 1923

Individual evidence

  1. ↑ Herbst, Richard: The methods of the German unemployment statistics , inaugural dissertation at the Philosophical Faculty of the University of Leipzig, in: Supplements to the German Statistical Central Gazette, No. 6/1914, Teubner-Verlag Leipzig and Berlin 1914
  2. ↑ Escherich, Mark: Urban Self-Images and Structural Representation: Architecture and Urban Development in Erfurt 1918–1933 in: Erfurt Studies on Art and Building History, Volume 5, Lukas-Verlag 2010, ISBN 978-3867320627
  3. ↑ Detlef Altenburg, Lothar Ehrlich, Jürgen John (eds.): In the heart of Europe: national identities and cultures of remembrance , Böhlau-Verlag Köln-Weimar-Wien 2008, p. 246, ISBN 978-3412200947
  4. ↑ Dr. Mahlbeck, Gerhard: Thuringian History 1908–1983. The history of the Corps Thuringia zu Heidelberg. , Düsseldorf 1985.
personal data
SURNAME Fall, Richard
ALTERNATIVE NAMES Herbst, Hermann Richard
BRIEF DESCRIPTION German administrative officer and city director
DATE OF BIRTH November 6, 1888
PLACE OF BIRTH Leipzig
DATE OF DEATH November 12, 1929
Place of death Erfurt