rtv media group

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rtv media group

logo
legal form GmbH
founding 2009
Seat Nuremberg , Germany
management Niklas Darijtschuk
( Managing Director )
Branch Media, services
Website www.rtv-media-group.de

The rtv media group is a German media and service company with headquarters in Nuremberg . It was founded in 2009.

The rtv media group publishes the television magazine “ rtv ”, the country magazine “Land & People” and numerous other print and digital products. The services of the rtv media group include the strategic development, the editorial creation and the marketing of media solutions. The company is part of the Bertelsmann Printing Group , a division of the international media, services and education group Bertelsmann .

history

In 1961 Hannsheinz Porst started the radio and television magazine "rtw" (radio television weekly supplement). Similar publications from the United States served as a model. Porst won over influential publishers for his idea of delivering the magazine along with daily newspapers to readers free of charge. In the same year, the publishing houses of the "rtw" founded the publishers' interest group, or VIG for short. The "rtw" achieved a high reach from the start, the first edition was already 100,000 copies. In 1965 the "rtw" was renamed "rtv" in order to emphasize the relationship to the two media radio and television (television) more clearly. Due to the continued success, Porst founded the Deutsche Supplement Verlag in 1968, which from then on took over the marketing of the magazine. In 1981 the Deutsche Supplement Verlag became part of the Bertelsmann group.

After German reunification , “rtv” appeared for the first time in the new federal states in 1990. In 1992, the German Supplement Verlag reached more than ten million readers in West and East together for the first time. From the mid-1990s, “rtv” and comparable magazines had to contend with stagnating interest. To counteract this trend, Deutsche Supplement Verlag invested in a more modern look for the magazine. In addition, the “rtv” website went online in 1996 at www.rtv.de.

The company's range of services was also expanded: for example, Deutsche Supplement Verlag took over the production of program pages for newspapers. In 2000 the subsidiary TV Information Services was founded, which specializes in such offers . Her customers included the Milchstrasse publishing group (“ TV Spielfilm ”) and Spiegel Online . In 2009, Deutsche Supplement Verlag merged with TV Information Services to form the rtv media group. At that time, the reach of “rtv” was 13 million readers. The magazine came with 200 newspapers.

In the past few years, the rtv media group has expanded its product portfolio, for example with the “Land & People” supplement and the “Land & People Edition” kiosk magazine. In addition, the company significantly expanded its online offerings, not least through the takeover of "tvtv.de" in 2013. Until 2015, the rtv media group belonged to Arvato , Bertelsmann's service division. On January 1, 2016, the company became part of the newly established Bertelsmann Printing Group .

In 2017, “Land & People” became the company's second publication with a circulation of more than one million copies. In the same year, the logo and layout of "rtv" were modernized as part of a relaunch . In addition, in November 2017 the company won an important new customer with the magazine “ Stern ”, who had its program supplement, the Stern TV magazine, produced and marketed by the rtv media group.

Portfolio

The company's printed publications include the supplements “rtv”, “tvtv” and “Land & People” as well as the kiosk magazine “Land & People Edition”. "Rtv" and "Land & People" are also offered as ePaper. The digital brands of the rtv media group are "rtv.de" and "tvtv.de" as well as the respective apps for both platforms, the health portal "heil-vital.de "and the reader panel" rtv experts ". Since 2017, rtv has also had an Alexa skill for the TV program.

In addition to the publication of various print and digital products, the service portfolio of the rtv media group includes the marketing of advertising space and the creation of program overviews and editorial content.

Web links

Individual evidence

  1. ↑ Management. rtv media group, accessed August 25, 2017 .
  2. ↑ a b c profile. rtv media group, accessed August 25, 2017 .
  3. ↑ a b Raphaela Kwidzinski: "rtv keeps circulation constant thanks to additional carrier media" . In: horizon . July 23, 2009, p. 24 (interview).
  4. ↑ Jürgen Scharrer: The secret edition stars . In: horizon . June 16, 2011, p. 18 .
  5. ↑ a b c portfolio. rtv media group, accessed August 25, 2017 .
  6. ↑ Europe's largest printing group . In: New Westphalian . November 6, 2015, p. 11 .
  7. ↑ Laura Eßlinger: When Schopenhauer landed in TV magazine . In: Heilbronn voice . September 7, 2011, p. 21 .
  8. ↑ 40 years of "rtv". In: Federal Association of German Newspaper Publishers. November 1, 2001, accessed November 22, 2017 .
  9. ↑ Hans-Peter Kastenhuber: The brilliant print idea . In: Nürnberger Nachrichten . August 30, 2011, p. 23 .
  10. ↑ Porst founded the successful magazine . In: Nürnberger Zeitung . September 6, 2011, p. 11 .
  11. ↑ "Normal operation again" . Employee investment company final history. In: Nürnberger Nachrichten . January 24, 1992.
  12. ↑ a b c history. rtv media group, accessed August 25, 2017 .
  13. ↑ Burkhard Brandes: Consolidated advertising market for popular magazines . In: horizon . February 5, 1993, p. 33 .
  14. ↑ Guido Schneider: Boom in TV supplements gives way to normality . In: horizon . October 11, 1996, p. 99 .
  15. ↑ rtv should become more modern . In: horizon . May 3, 1996, p. 4 .
  16. ↑ rtv online. Archived from the original on January 6, 1997 ; Retrieved August 25, 2017 .
  17. ↑ Michael Reidel: Much more than just a supplement . In: horizon . October 15, 1998, p. 99 .
  18. ↑ Business register. Bundesanzeiger Verlag, accessed on August 25, 2017 (Nuremberg District Court, HRB 17470).
  19. ↑ The crisis leaves its mark . In: Marketing . November 1, 2009, p. 46 .
  20. ↑ Juliane Paperlein: Supplement Land & People goes to the kiosk . In: horizon . November 26, 2015, p. 6 .
  21. ↑ Hans-Thomas Hengl: rtv takes over the online platform tvtv.de. In: Advertise & Sell. January 23, 2013. Retrieved August 25, 2017 .
  22. ↑ New name, new goals . In: Darmstädter Echo . June 9, 1999.
  23. ↑ Bertelsmann merges its printing division . In: German printer . November 12, 2015, p. 4 .
  24. ↑ Volker Scharninghausen: Land & People continues to grow. In: new-business. May 26, 2017. Retrieved August 25, 2017 .
  25. ↑ Secret print giants . In: Marketing . No. 4 , 2017, p. 76 .
  26. ↑ Timo Niemeier: TV supplement “rtv” gets a new look. In: DWDL. May 19, 2017. Retrieved November 22, 2017 .
  27. ↑ Uwe Mantel: TV supplement to “Stern” will be published by rtv from November. In: DWDL. August 2, 2017. Retrieved August 25, 2017 .
  28. ↑ TV Spielfilm loses star supplement: Gruner + Jahr gives TV supplement to Bertelsmann subsidiary rtv. In: Meedia. August 2, 2017. Retrieved August 23, 2017 .
  29. ↑ René Hesse: TV program on the Amazon Echo: rtv publishes Alexa Skill. In: mobiFlip. July 1, 2017. Retrieved August 25, 2017 .

Coordinates: 49 ° 24 '21.6 "  N , 11 ° 7' 59.1"  E