Sagaflor

Sagaflor AG
legal form	Corporation
founding	1965
Seat	Kassel , Hesse
management	Peter Pohl, Ursula Lindl (board members)
Number of employees	172 (Jan 2017)
sales	€ 47 million (2015)
Branch	Garden and pet
Website	www.sagaflor.de

The SAGAFLOR AG (proper spelling SAGAFLOR ) is a network of garden centers and pet shops in Germany. SAGAFLOR is the abbreviation for SAmen GArten FLORistik. More than 900 locations with around 10,000 employees have joined the corporation.

structure

The registered office of the cooperation under the umbrella of Sagaflor Aktiengesellschaft is Kassel in Hesse . The 600 members are supported by the company's headquarters in Hessen. 170 people are employed at the Kassel site. Members can choose from various forms of cooperation, from joint purchasing to a franchise system.

numbers

About 750 contract suppliers supply the members of Sagaflor. The range of services includes own brands and trademarks in the garden and pet sector. The affiliated pet dealers can choose from a large number of items, ranging from the discount program to the high-priced segment and covering all pet areas (food and accessories), including ponds and aquariums. In the garden area, own brands are offered in the areas of soil, fertilizers, garden tools and plants, for example.

In addition to procurement , the range of services offered by the cooperation also includes support with marketing and billing (central settlement ), training and management consulting , reimbursements, in-house exhibitions, B2B and B2C internet platforms, store planning, provision of item master data, etc.

Sagaflor AG cooperates with the BSR-Logistik-Gruppe, an amalgamation of the specialist wholesalers Becker-Schoell AG (Ilsfeld), Walter Reitzig GmbH (Leipzig) and the Samena Handels GmbH (Pucking, Austria) in the area of warehouse delivery for pets. The group has a total storage area of almost 23,000 m². Offers and information as well as list processing and calculation are carried out centrally in Kassel. Large zoo specialist markets, non-system-related specialist retailers and other forms of distribution also belong to the customer base.

Brands

Sagaflor AG unites five brands as a group. These include "Bellandris, ... I will bloom!" And "Experience green" with a total of 180 nurseries and garden centers. With the "Zoo & Co." franchise system and the "Tier Total" brand, Sagaflor also operates in the animal retail sector. The task of the head office in Kassel is to support the companies in Germany, Austria and Switzerland in the areas of purchasing, sales, marketing and billing.

Pet

Zoo & Co.

Zoo & Co. is, according to its own statements, an expert in the pet specialist trade with around 156 independent pet stores in Germany and Austria. The franchise system offers a full range for all pets and specializes in the pond topic. This is an amalgamation of independent companies in a franchise network. The decision-making power over the form of the business is essentially incumbent on the individual pet retailer.

Animal total

The “Tier Total” advertising group is a sales concept for owner-managed pet shops and specialist departments in garden centers. Your independence is documented in the appearance, as the owner name and umbrella brand appear together.

garden

Bellandris is a cooperation for large, owner-managed garden centers with currently 44 locations in Germany.

Bellandri's garden centers have an average sales area of 4,000 to 8,000 m² and carry a full range of garden items ( house plants , outdoor plants, gardening supplies, garden tools, indoor accessories, water garden and pond items, as well as garden furniture and a range of zoo items). In addition, Bellandris own and private labels are sold in various product ranges. In addition to the procurement of garden items, the Bellandris cooperation supports the member companies with marketing / advertising, shop fittings, merchandise management / IT, training and management consulting.

Experience green

The entrepreneurs run over 80 large garden centers. The “experience green” system should combine individuality with binding brand implementation.

"... I bloom there!"

Owner-managed garden centers and retail nurseries with a minimum sales area of approx. 700 m² can be found at almost 80 locations in Germany and Austria.

Membership without group membership

Sagaflor members can also use services for a fee, including a. Own brands, joint purchasing, import, reimbursement, support, market information and central settlement.

Web links

Individual evidence

↑ Sagaflor AG: Data & Facts. Retrieved April 23, 2013 .

[1] Sagaflor AG: Data & Facts. Retrieved April 23, 2013 .