Zoo & Co.
| Zoo & Co.
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|---|---|
 |
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| legal form | franchise |
| Seat | Kassel , Germany |
| management | Ursula Lindl |
| Branch | Pet shop |
| Website | Internet presence |
Zoo & Co. is the sales - brand one represented in Germany and Austria franchise system of legally independent, owner-managed Zoofachhandelsbetriebe focusing of live animals. It belongs to the specialist trade cooperation Sagaflor AG, which operates in other business areas . The Zoo & Co. system is organized according to the franchise principle. The system is managed and supported by the Sagaflor headquarters located in Kassel , Hessen .
history
Zoo & Co. was founded on April 5, 2001 with initially 70 partner companies. In 2003, various own brands appeared in the product range, which were expanded over time. Both discount goods and premium products are covered. In 2006 there were eight markets in Austria. A total of around 156 pet stores are part of the system (as of July 2015).
range
The range of Zoo & Co. includes food and accessories for all pets, regionally also fishing accessories and / or articles for horse owners / equestrian sports. The core competence of the companies is the trade in living animals (small mammals, birds, terrarium animals, freshwater and saltwater aquariums), with the focus on keeping them appropriately. Another focus is on the garden pond area. Here, the companies offer pond plants and animals - including Koi - as well as everything in terms of material and technology for pond construction and maintenance.
Structure and key figures
Zoo & Co. is a full member of the German Franchise Association and has passed the franchisee satisfaction study with the "F&C Award Silver 2010". The system set two new benchmarks, the top grade 2.51 (old benchmark 2.56) in the area of “business success” and the top grade 2.45 (old benchmark 2.89) in the area of “support for local / regional advertising”.
In the 2009 financial year, over 8.5 million customers made purchases in the system's specialist stores. The individual franchisees set a total of more than 145 million euros under the Zoo & Co. brand with a total growth of around 10% compared to 2008. As of August 30, 2010, like-for-like sales growth of around 2% was achieved, which will increase in the fourth quarter could. The growth in space in 2009 was 12,660 m² thanks to 18 new openings.
In addition to bundling the purchasing of goods, the system headquarters provides other services such as support with marketing , shop fitting , employee training, the search for a suitable property, rental contract negotiations and business advice.
The business magazine Impulse listed the company in a “franchise ranking ” (issue 8/2007) in 11th place. In the 2010 ranking, Zoo & Co. achieved 9th place in the “Top Ten Retail” category.