Sharoo

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sharoo AG

logo
legal form Corporation
founding 2013 (founded AG)
resolution 2020
Seat Zurich , Switzerland
management
  • Oliver Leu, CEO
  • Philipp Wetzel, Chairman of the Board of Directors
Number of employees 20 (July 1, 2017)
Branch car sharing
Website www.sharoo.com

The Sharoo AG (proper spelling: sharoo ) was a Swiss provider of private car-sharing peer-to-peer .

functionality

A so-called Sharoo box , which was specially developed by Sharoo, was installed in private cars or business cars . A mobile app made it possible to search for and book cars via the Internet on the one hand, and to open and close the car via Bluetooth on the other . The landlord determined the prices and the available times.

history

The Sharoo platform was developed from 2011 by the company M-Way AG, a subsidiary of the Migros retail group that specializes in electric bikes . In June 2012 M-Way tested Sharoo in a beta test with a closed community. In 2013 Sharoo was spun off as a stock corporation and Schweizerische Mobiliar participated in the start-up's capital. A year later, Mobility Carsharing acquired a stake in Sharoo. After a two-year project phase, Sharoo launched the platform on May 6, 2014 with around 70 cars in the cities of Zurich , Bern and Lucerne . In July 2015 Sharoo expanded into western Switzerland and from August 2015, in addition to the then majority shareholder Migros, Berner Versicherung Mobiliar and the car sharing organization Mobility, the AMAG Group also had stakes in the Migros subsidiary. 2017 was the first time that a leased car could be rented out to third parties. Sharoo launched a cooperation with the credit and leasing company Cashgate . AMAG replaced Migros as the majority shareholder in summer 2017. At the beginning of 2019, AMAG also took over the sharoo share package from Mobility.

Due to a lack of user numbers, Sharoo ceased operations on May 20, 2020. The company did not cover the costs of expanding the deactivated Sharoo Box . The AMAG Group applied to the Sharoo customer network to switch to Europcar's car sharing offer .

Award

In 2016, Sharoo received the Frost & Sullivan Best Practices Awards , which recognizes companies in regional markets in the areas of leadership, technological innovation, customer service and strategic product development.

Web links

Individual evidence

  1. ↑ a b Drive the neighbor's car. In: The furniture. May 5, 2014, accessed June 9, 2016 .
  2. ↑ Brief portrait of sharoo. (PDF; 227 kB) In: sharoo AG. July 2017. Retrieved July 11, 2017 .
  3. ↑ a b Sharing Economy: Share and earn! Where does Switzerland stand? (PDF; 700 kB) Deloitte AG, 2015, p. 6 , accessed on June 18, 2016 .
  4. ↑ a b French-speaking Switzerland are sharing fans - sharoo is expanding into French-speaking Switzerland - innovative car sharing "Made in Switzerland". news aktuell (Schweiz) AG, July 9, 2015, accessed on June 5, 2016 .
  5. ↑ Marcel Speiser: Migros wants to launch car sharing for private cars. In: Handelszeitung . May 2, 2012, accessed June 5, 2016 .
  6. ↑ Migros and Mobiliar: Declaration of war on Mobility. In: Handelszeitung. September 11, 2013, accessed June 9, 2016 .
  7. ^ Giorgio V. Müller: Companies learn to share. In: Neue Zürcher Zeitung . June 3, 2015, accessed June 5, 2016 .
  8. ↑ Mobility joins Sharoo. In: Handelszeitung. March 30, 2014, accessed June 5, 2016 .
  9. ↑ Tobias Fischer: Sharoo turns private cars into rental cars. In: SRF Espresso . May 6, 2014, accessed May 24, 2016 .
  10. ↑ Car importer Amag enters the car sharing business. In: Solothurner Zeitung . August 30, 2015, accessed May 24, 2016 .
  11. ↑ Adrian Sulc: making money with the rent of your car. In: Tages-Anzeiger . October 3, 2014, accessed May 24, 2016 .
  12. ↑ Lina Giusto: In Zurich it will soon be possible to rent cars without being the owner. In: Limmattaler Zeitung . November 17, 2016, accessed January 8, 2017 .
  13. ↑ Amag enters the car sharing business. In: Neue Zürcher Zeitung . July 7, 2017. Retrieved July 11, 2017 .
  14. ↑ sharoo FAQ. Sharoo, accessed May 24, 2020 .
  15. ↑ Sabrina Lehmann: Sharoo stops and annoys customers. SRF, accessed on May 24, 2020 .
  16. ↑ Sharoo car sharing platform will be fully integrated into the AMAG Group. (PDF; 148 KB) In: sharoo.com. March 16, 2020, accessed March 16, 2020 .
  17. ↑ Best Practices Awards 2016. (PDF; 426 kB) Frost & Sullivan , 2016, pp. 7 & 10 , accessed on May 24, 2016 .