Sheena Iyengar

Sheena Iyengar (2011)

Sheena Iyengar (born November 29, 1969 in Toronto ) is a Canadian-American psychologist.

She is an expert in decision theory and teaches as a professor of business psychology at Columbia Business School .

Life

Sheena Iyengar's parents had emigrated to Canada from Delhi . In 1972 the family moved to Flushing , where their father helped build the first permanent Sikh temple. In 1979 the family moved to Elmwood Park, New Jersey .

At the age of three, Iyengar was diagnosed with a rare form of retinitis pigmentosa , a hereditary disease that destroyed her retina and made her blind. When she was 13, her father died of a heart attack.

In 1992, Iyengar graduated from the University of Pennsylvania with a BS in Economics from the Wharton School of Business and a BA in Psychology. She then did research at Stanford University and was awarded a Ph.D. PhD in social psychology. Her dissertation “Choice and its Discontents” examines the circumstances under which it can be better to have no or only limited choices; the work received the award for best dissertation from the Society of Experimental Social Psychology in 1998.

Publications

• Tragic Choices: Autonomy and Emotional Response to Medical Decisions . (PDF; 240 kB)
• The Mere Categorization Effect: How the Presence of Categories Increases Choosers' Perceptions of Assortment Variety and Outcome Satisfaction . (PDF; 524 kB)
• Gender Differences in Mate Selection: Evidence from a Speed ​​Dating Experiment . (PDF; 106 kB)
• Doing Better but Feeling Worse: Looking for the "Best" Job Undermines Satisfaction . PMID 16466422
• How Much Choice is Too Much? Contributions to 401 (k) Retirement Plans .
• The Psychological Pleasure and Pain of Choosing: When People Prefer Choosing at the Cost of Subsequent Outcome Satisfaction . (PDF; 2.8 MB)
• When Choice is Demotivating: Can One Desire Too Much of a Good Thing? (PDF; 1.6 MB)
• Rethinking the Value of Choice: A Cultural Perspective on Intrinsic Motivation . (PDF; 3.1 MB)
• Optimism and Fundamentalism . (PDF; 441 kB)
• Order in Product Customization Decisions: Evidence from Field Experiments . (PDF; 311 kB)
• Medium of Exchange Matters: What's Fair for Goods Is Unfair for Money . (PDF; 218 kB)
• The Art of Choosing . 2010

Web links

• Literature by and about Sheena Iyengar in the catalog of the German National Library
• Sheena Iyengar's homepage
• Sheena S. Iyengar at the Jerome A. Chazen Institute of International Business at Columbia Business School
• Sheena Iyengar on "The Multiple Choice Problem" Youtube Playlist
• Sheena Iyengar discusses her book, The Art of Choosing on YouTube
• Sheena Iyengar on the art of choosing, TED Talk

Individual evidence

1. ↑ ^{a b c d} columbia.edu
2. ↑ ^{a b c} iyengar.socialpsychology.org
3. ↑ ^{a b} Archived copy ( memento of the original dated December 21, 2012 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. 
4. ↑ ^{a b c} Sheena Iyengar: The Art of Choosing . Twelve, 2010, ISBN 0-446-50410-6