Shopify

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Shopify

logo
legal form Corporation
ISIN CA82509L1076
founding 2006
Seat Ottawa , Canada
management Tobias Lütke ( CEO )
Number of employees over 5,000
sales $ 1.58 billion (2019)
Branch Mail order , online trade
Website shopify.ca , shopify.de
As of June 3, 2020

Shopify is proprietary e-commerce software sold by the Canadian company of the same name . With it, small and medium-sized retailers can create online shops themselves and outsource logistics.

history

The company was founded in 2004 under the name Snowdevil by Tobias Lütke, who emigrated from Germany, together with friends. A little later, the name was changed to Jaded Pixel . From 2006 at the latest, the company was called Shopify, and the Shopify platform went online in that year.

In 2010, Lütke launched a competition to make Shopify better known. The budding entrepreneur on their platform who would have the highest revenue for two consecutive months should get a MacBook Pro. Lütke's friend, the author Tim Ferriss , convinces him to increase the prize money to 100,000 dollars so that the action takes off. The competition brought 1,400 new merchants to the platform and gave Shopify a strong growth spurt.

As of 2010, Shopify was given venture capital . By the time it went public, Shopify had invested more than $ 120 million. A key investor was Bessemer Venture Partners .

The company went public in May 2015 . Shopify stock rose 588 percent through November 2017. The company's market value rose to $ 11.6 billion that month. In 2017, the share was the second best performing company in the Canadian S & P / TSX Composite Index . In 2016, there were 400,000 online stores worldwide that were created with Shopify software. The company's revenue increased approximately 100% from 2015 to 2016 to $ 390 million.

Shopify Plus is the name of the corporate version of Shopify. It is used by Google , General Electric and Tesla , among others .

From 2015, the year of the IPO, to mid-2020, the number of traders jumped from 243,000 to more than a million; sales jumped from 7.7 to 1.6 billion dollars (in 2019). One of the best-known online retailers using Shopify is Kylie Jenner .

In September 2019, in an effort to automate Shopify's warehouses, Lütke bought the robotics company 6 River Systems for $ 450 million, leaving Shopify a loss of $ 125 million in 2019 .

In April 2020, Shopify launched its own marketplace called Shop . In June 2020, Shopify and Walmart entered into a cooperation, so that Shopify retailers can also do business on Walmart Marketplace . In August 2020, Shopify was valued at $ 110 billion on the New York Stock Exchange due to rising demand as a result of the COVID-19 pandemic . As of August 2020, North America , where Shopify generated 75 percent of sales, was the main market.

Individual evidence

  1. About , Shopify.ca website, accessed June 9, 2018
  2. a b Annual Report 2020 , Annual Report 2020, accessed on June 3, 2020
  3. McLeod, James. "Shopify holds a healthy chunk of pot sales' upside, says COO." The Financial Post . October 30, 2018, p. 2.
  4. a b c Stephen M. Baldwin: The Invisible Selling Machine , in: Fortune, March 15, 2017, accessed June 9, 2018
  5. a b c d e f g h Christina Kyriasoglou, DER SPIEGEL: Shopify: What's behind the hype about the 100 billion start-up - DER SPIEGEL - Economy. Retrieved August 13, 2020 .
  6. Andreas Albert: This German coder is Canada's newest billionaire , in: manager magazin on Nov. 28, 2017, accessed on June 9, 2018
  7. Walmart partners with Shopify to expand its online marketplace. In: TechCrunch. Retrieved August 13, 2020 (American English).