Sophia Amoruso

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Sophia Amoruso (2014)

Sophia Christina Amoruso (born on 20th April 1984 in San Diego ) is an American entrepreneur, with the Internet trade of vintage was very successful mode. First she used eBay for this , and later she founded her own online store, Nasty Gal , with which she achieved an annual turnover of 100 million dollars. In 2016 Forbes Magazine named her “ America's richest self-made women” . In November 2016, the company went bankrupt .

Life

youth

Sophia Amoruso has Greek, Portuguese and Italian roots and was raised in the Greek Orthodox faith. As a teenager, she suffered from depression and ADD and was partially homeschooled. As a teenager and later after graduating from high school, she worked at Subway or as a saleswoman. She led a nomadic life and stayed afloat by dumpster diving and shoplifting. In 2003, she was caught stealing in Portland, Oregon and sentenced to a sentence, whereupon she claims to have stopped stealing. Shortly thereafter, she settled in San Francisco, where she attended courses at Community College and worked as a receptionist and security officer for the Academy of Art University .

Professional career

At the age of 22, Amoruso began selling used items and clothing in 2006 under the eBay shop name Nasty Gal Vintage . She allegedly got the goods from used clothing containers or second-hand shops . Amoruso operated successful social marketing by using the social network Myspace to draw attention to their offers.

In 2008 Amoruso left eBay and founded Nasty Gal, her own online shop, in which she offered new no-name fashion in a vintage look. Between 2011 and 2012, sales quadrupled from $ 24 million to $ 100 million. The shop has around 1.2 million fans on Facebook, almost twice as many (2.3 million) on Instagram, and Amoruso's account has 450,000 followers. In 2015, Amoruso left Nasty Gal as CEO. In 2016, the company filed for bankruptcy. Amoruso was largely silent on the reasons for the bankruptcy; in an article in the American InStyle she later wrote that there had been a series of lawsuits and layoffs that had weakened the company. The British Boohoo Group bought the company for $ 20 million in February 2017 to consolidate it and has continued to operate it ever since.

Today Amoruso runs the women’s website girlboss.com, produces a podcast and heads the Girlboss Foundation, which financially supports creative women in fashion, design, art and music.

criticism

Amoruso has been criticized several times for her leadership style. Among other things, they sued four employees. They claimed they had been unlawfully terminated when they became pregnant or tried to take parental leave. Amoruso never commented publicly on the allegations. The company denied the allegations.

Book and series

In 2014, Sophia Amoruso published her memoir under the title #Girlboss . In 2017, Netflix broadcast the first season of the Girlboss series with thirteen almost half-hour episodes. Britt Robertson plays the leading role . Amoruso co-produced the series alongside Charlize Theron . The first season does not deal with the company's insolvency.

Publications

Web links

Commons : Sophia Amoruso  - collection of images, videos and audio files

Individual evidence

  1. ↑ Forbes Magazine's list of the 60 richest self-made women , accessed April 25, 2017
  2. ↑ Amoruso, Sophia (2014). #GIRLBOSS. New York: the Penguin Group. Page 3. ISBN 978-0-399-16927-4 .
  3. ↑ On the rise and fall of influencer No. 1 , Die Welt on April 18, 2017, accessed April 25, 2017
  4. ^ Nasty Gal to Remain in Los Angeles, According to New Owners Boohoo Group , wwd.com on February 28, 2017, accessed April 27, 2017
  5. ↑ How Girlboss's Sophia Amoruso Started Over After Bankruptcy and Divorce , InStyle on April 10, 2017, accessed on April 25, 2017
  6. ↑ Lawsuit: Nasty Gal's #GIRLBOSS Fired Employees For Getting Pregnant , Jezebel on June 9, 2016, accessed April 27, 2017
  7. ↑ How do you become a "girl boss", Sophia Amoruso? , Die Welt on April 23, 2017, accessed April 25, 2017
  8. ↑ "Girlboss": One doesn't talk about failure , Zeit online on April 21, 2017, accessed on April 25, 2017
  9. ↑ Netflix series "Girlboss": I want to market myself as I am , Frankfurter Allgemeine Zeitung on April 21, 2017, accessed on April 27, 2017
personal data
SURNAME Amoruso, Sophia
ALTERNATIVE NAMES Amoruso, Sophia Christina
BRIEF DESCRIPTION American entrepreneur and author
DATE OF BIRTH April 20, 1984
PLACE OF BIRTH San Diego