SportXX
| SportXX
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| legal form | Migros specialist market cooperative |
| founding | 1999 |
| Seat | Zurich , Switzerland |
| management | Michel Keller |
| Number of employees | 730 (2015) |
| sales | 280 million CHF |
| Branch | Sporting goods industry |
| Website | www.sportxx.ch |
SportXX (pronounced with just an X) is a Swiss retail company for sporting goods with 62 branches. SportXX's range of products includes sport shoes, sportswear and sport equipment from brand manufacturers as well as own brands. The company, which is headquartered in Zurich, is a Migros specialist store , employs around 730 people and generated sales of 280 million Swiss francs in 2015. The SportXX Group includes the trekking specialist Outdoor by SportXX , the running specialist Ryffel Running by SportXX and the specialist bicycle dealer Bike World by SportXX .
history
SportXX was founded in 1999 and opened the first branch in Buchs SG . In 2008 the Outdoor by SportXX format was launched . In its 20 branches (as of 2016), only trekking and outdoor items are offered. In 2010, Migros acquired the majority stake in Ryffel Running AG, which was founded in 1984 by Markus Ryffel . In 2015 it was completely taken over. Since then, Ryffel Running Shop-in-Shops have been opened in 22 SportXX branches (as of 2016) , which specialize in running including foot analysis, Nordic walking and aquafit. SportXX has been running an online shop since 2012.
Sponsorship
SportXX sponsors running events and slowups in Switzerland.
Web links
- SportXX website
- Claudia Laube: A giant bike moves into the transformer - it makes smaller dealers sweat. In: badenertagblatt.ch . September 27, 2019, accessed September 29, 2019 .
Individual evidence
- ↑ GfK Switzerland AG: Retail Switzerland 2016, Hergiswil 2016, pp. 278–279.
- ↑ Marc Iseli: Decathlon creates hundreds of new jobs in one year. In: handelszeitung.ch . July 11, 2019, accessed on July 13, 2019 : “ Ochsner Sport is the market leader with 83 stores, as figures from the market research institute GfK show. In second place is the Migros format SportXX with 62 branches "
- ↑ Migros is making a name for itself in the running segment with Ryffel. sport-FACHHANDEL, January 14, 2011, accessed on December 1, 2016 .
- ↑ Peter Hummel, Marcel Speiser: Migros opens new bike shops. Handelszeitung , October 16, 2016, accessed on April 19, 2020 .
- ↑ Migros buys company from Olympic champion. ch-news, February 24, 2013, accessed on December 1, 2016 .
- ↑ Migros buys Ryffel Running. Der Bund , January 3, 2011, accessed on December 1, 2016 .
- ↑ Migros is strengthening its channels. Netzwoche, May 26, 2014, accessed on December 1, 2016 .
- ↑ sponsorship. SportXX, 2016, accessed December 1, 2016 .