Language art
The term linguistic art is used largely inconsistently.
1. In everyday language , the art of language is often used as a synonym for polished, aesthetic formulations based on high-level language norms (example: " Goethe's art of language"). The term ostensibly gets a strongly normative character (since one distinguishes the "artful" language from less valued language such as everyday communication or fecal language ), but is thereby strongly subjectively colored, since each individual decides for himself which language is "artful" ( see also sociolects and dialects ).
2. Another meaning relates to works of art , installations and public displays that use language as a form of expression and communication. In this context, the term takes on the meaning of a compound from the words language and art: it refers to works of art that use language as an elementary form of representation. When analyzing linguistic works of art (for example the works of Jenny Holzer ), communication models should therefore also be taken into account, since the use of language creates communication between artist and viewer .
3. The University of Applied Arts Vienna has been offering a bachelor's degree in linguistic art since 2009, and Ferdinand Schmatz has headed the Institute for Linguistic Art since 2012 .
Web links
Individual evidence
- ^ Institute for the Art of Language , at: Angewandte, Vienna