Stefan Gottschling
Stefan Gottschling (born June 6, 1960 in Schillingsfürst ) is a German specialist author , consultant and trainer.
Life and work
After graduating from high school, Stefan Gottschling studied pedagogy and German language and literature in Würzburg, Mainz, Krakow and later part-time in Munich and Augsburg. In addition, he completed a course in direct marketing at the Bavarian Academy for Advertising and Marketing (BAW).
Later he was an advertising copywriter and creative director at a German specialist publisher ( WEKA Holding ) and then worked with Siegfried Vögele ( dialogue method ). In 1993 he founded a multimedia agency and won the German PR award in 1998 in the PR with the help of new media category from the German Public Relations Society . In 2000 he and Claudia Bayerl founded the Textakademie GmbH - Society for Text Design and Direct Marketing mbH in Augsburg, which he managed as managing partner until March 2011. There he worked as a speaker for text and conception seminars. Since April 2011 he has been offering services as SGV publishing house and as a copywriting club. The main topic of his seminars and publications is the sales copy and the training of copywriters.
Gottschling held lectures in the 2003/04 winter semester and 2005 summer semester at the Institute for Media and Educational Technology at the University of Augsburg .
Publications (selection)
- Stefan Gottschling, Hannes O. Rechenauer: direct marketing. Manz Munich 1994, ISBN 3-7863-0768-7 .
- Write strong, sell more . Wiesbaden 2002, ISBN 3-409-11935-3 .
- just write better Offenbach 2002, ISBN 3-89749-590-2 .
- Make sales letters easy! Augsburg 2007, ISBN 978-3-9811027-0-3 .
- Lexicon of word worlds . Augsburg 2008, ISBN 978-3-945053-12-6 .
- Ed .: Marketing attack . Augsburg 2008, ISBN 978-3-9811027-4-1 .
- Ed .: Online Marketing Attack . Augsburg 2010, ISBN 978-3-9811027-7-2 .
- The perfect love letter . Augsburg 2011, ISBN 978-3-9813386-0-7 .
- Saint Luigi Scrosoppi . Augsburg 2011, ISBN 978-3-9811027-8-9 . More at: Aloisius Scrosoppi
- Optimize SGV workbook letters . Augsburg 2011, ISBN 978-3-9813386-1-4 .
- SGV Workbook make press work easy! . Augsburg 2012, ISBN 978-3-9813386-2-1 .
- The editing board . Augsburg 2012, ISBN 978-3-9813386-3-8 .
- The grammar board . Augsburg 2012, ISBN 978-3-9813386-4-5 .
- The word tables . Augsburg 2012, ISBN 978-3-9813386-5-2 / ISBN 978-3-9813386-6-9 .
- The quotation board . Augsburg 2012, ISBN 978-3-9813386-8-3 .
- Texts! . Augsburg 2013, ISBN 978-3-9815445-1-0 .
- “Buy me!” Communication . Augsburg 2014, ISBN 978-3-945053-09-6 .
- Make Email Marketing Easy! . Augsburg 2015, ISBN 978-3-945053-12-6 .
Individual evidence
- ↑ Press release PR award
- ↑ imb-uni-augsburg.de Retrieved on May 22, 2012
Web links
- Official website: sgv-verlag.de
- Official website: www.texterclub.de
- List of publications (excerpt) (PDF; 53 kB)
- Literature by and about Stefan Gottschling in the catalog of the German National Library
- Interview with S. Gottschling in the Swiss Post newsletter (April 2, 2008)
personal data | |
---|---|
SURNAME | Gottschling, Stefan |
BRIEF DESCRIPTION | German specialist author, consultant and trainer |
DATE OF BIRTH | June 6, 1960 |
PLACE OF BIRTH | Schillingsfürst |