Stefan Gottschling

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Stefan Gottschling (born June 6, 1960 in Schillingsfürst ) is a German specialist author , consultant and trainer.

Life and work

After graduating from high school, Stefan Gottschling studied pedagogy and German language and literature in Würzburg, Mainz, Krakow and later part-time in Munich and Augsburg. In addition, he completed a course in direct marketing at the Bavarian Academy for Advertising and Marketing (BAW).

Later he was an advertising copywriter and creative director at a German specialist publisher ( WEKA Holding ) and then worked with Siegfried Vögele ( dialogue method ). In 1993 he founded a multimedia agency and won the German PR award in 1998 in the PR with the help of new media category from the German Public Relations Society . In 2000 he and Claudia Bayerl founded the Textakademie GmbH - Society for Text Design and Direct Marketing mbH in Augsburg, which he managed as managing partner until March 2011. There he worked as a speaker for text and conception seminars. Since April 2011 he has been offering services as SGV publishing house and as a copywriting club. The main topic of his seminars and publications is the sales copy and the training of copywriters.

Gottschling held lectures in the 2003/04 winter semester and 2005 summer semester at the Institute for Media and Educational Technology at the University of Augsburg .

Publications (selection)

Individual evidence

  1. Press release PR award
  2. Retrieved on May 22, 2012

Web links