Steiner toy factory

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Steiner GmbH toy factory

logo
legal form Company with limited liability
founding 1889
Seat Georgenthal , Germany
management Susanne Bier and Helga Steiner, managing directors
Branch Toys
Website https://www.steiner-plueschshop.de/

The Steiner GmbH Spielwarenfabrik (also Steiner plush animals ) from Georgenthal is a manufacturer of handmade plush toys and teddy bears with a family tradition of over a hundred and twenty years.

Products

The main products of the Thuringian company are soft toys . They are designed, implemented and made by hand on site in our own design department. This also applies to the teddy bears , most of which are developed and produced in limited editions for collectors. To date, more than 1,000 different plush toys have been made by Steiner.

The company's product range includes cuddly toys, rocking, rocking and lying animals, collectors' items and custom-made items, costumes for walking acts and large plush toys with electromechanical drives. The trademark of Steiner GmbH Spielwarenfabrik is the black cat that forms the letter N in the company logo.

The factory outlet in Georgenthal is barrier-free , blind and visually impaired people appreciate the tactile experience of the free tours. Steiner products have also been marketed in their own online shop since 2011 . Organic cotton is used for the cuddly toy in around 20 percent of the range.

history

→ Main article see Franz Schmidt & Co.

The origins of Steiner GmbH toy factory extend into 1889 back when Franz Schmidt co-founded the doll factory Franz Schmidt & Co. was.

After the fall of the Berlin Wall and reunification , the toy tradition was continued on October 1, 1990 with the establishment of Steiner GmbH Spielwarenfabrik. Helga Steiner took over the management. High-quality toys made of plush were produced, initially in the former production facilities of the Franz Schmidt company. In 1993 Harald Steiner joined Steiner GmbH. In the same year, the new company building was started in order to guarantee modern production. Later, all of the former premises of the Franz Schmidt company were bought back by the Treuhand in order to accommodate production and storage.

The fourth generation of the family business has been run by Susanne Bier, the daughter of Helga and Harald Steiner, since 2004.

Trivia

Steiner supplied large plush copies of Sid the sloth for the Ice Age films . For the ARD's 60th birthday , the Georgenthal plush manufacturer produced a larger than life mouse and the elephant from the show with the mouse , which were presented in the “ARD Infocenter” at IFA Berlin . The Steiner range also includes the Linux penguin Tux .

literature

  • Jürgen and Marianne Cieslik: Cieslik's Lexicon of the German Doll Industry. Brands, data, facts , Cieslik Verlag, Jülich 1984, ISBN 3-921844-05-3 .
  • Dawn Herlocher: 200 Years of Dolls: Identification and Price Guide , Iola 2005, ISBN 0-89689-167-4 .

Web links

Individual evidence

  1. ↑ Thuringia barrier-free. Travel tips and leisure activities (PDF; 5.8 MB) p. 28
  2. ↑ Matthias Benkenstein: Steiner plush toys from Georgenthal carry the quality seal for organic cotton , Thüringische Landeszeitung , July 25, 2015
  3. ↑ a b History / Toys and Dolls - since 1889 on steiner-pluesch.de , last accessed on 23 August 2016
  4. ↑ Thuringia: The Steiner couple conquered the toy market in the west with soft toys: fear as an incentive The time of October 21, 1994
  5. ↑ The Steiner toy factory. Visit to the Christmas workshop  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. Superillu dated December 6, 2011@1@ 2Template: Toter Link / www.superillu.de  
  6. Jump up ↑ Sid, the sloth press release from Steiner June 25, 2012
  7. ↑ The ARD Infocenter at IFA 2012

Coordinates: 50 ° 49 ′ 56.9 ″  N , 10 ° 39 ′ 42.1 ″  E