Deadline collection

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The basis of the deadline collection (also newspaper deadline collection ) is the viewing and analysis of original newspaper copies. With this method, all existing newspapers that appeared on the market to be examined on one or more predetermined reference dates are collected in order to classify them according to various characteristics using original copies. The classifications are mainly based on features that can be found in the original copies. This gave rise to the categories “ journalistic units ”, “publishers as editors” and “editions” used today in press statistics .

As early as 1932, Günther Ost suggested using deadline collections as a method to reliably answer open questions about newspaper statistics. Date collections for the German press were not made until 1954 (at that time at the Institute for Journalism at the University of Münster ), repeated in 1964, 1967, 1976, 1989 and 1994. In 2004 and 2012 (with the support of the Institute for Journalism and Communication Research at the Hanover University of Music, Drama and Media and funded by the German Research Foundation ) the seventh and eighth collection was carried out on a set date. The original copies have been deposited at the Institute for Newspaper Research Dortmund and filmed by the microfilm archive of the German-speaking Press eV. The previous collections were documented by Walter J. Schütz . In the two volumes of the publication “Newspapers in Germany. Publishers and their journalistic offer. 1949–2004 ”contains bibliographical information on the 10,119 newspaper editions available up to then in the key date collections as well as registers of titles and places of publication. Updates of the newspaper statistical data obtained from the key date collections appeared every two years in the journal Media Perspektiven , most recently in issue 9/2009. The results of the eighth set of deadlines appeared in issue 11/2012. In the 11/2013 edition, the short tables Daily press: Overview of statistics and Daily press: Journalistic units, editions and editions according to distribution types provide a rough overview of the statistical results of the eight collections on the reference date.

Individual evidence

1. ↑ Walter J. Schütz: Germany: From the catalog counting over the questionnaire evaluation to the deadline collection. In: Beate Schneider / Walter J. Schütz (eds.): European press markets. Vienna: Verlag der Österreichischen Akademie der Wissenschaften 2004, pp. 195–211.
2. ↑ Walter J. Schütz. The benefit of newspaper deadline collections. In: "Zeitungs-Mikrofilm-Nachrichten" (Dortmund: Microfilm Archive of the German-Speaking Press), No. 12/2009, pp. 1-3.
3. ↑ Petra Dorsch Jung Berger: The date collections of Walter J. Schütz. In: Beate Schneider / Kurt Reumann / Peter Schiwy (eds.): Journalism. Contributions to media development. Konstanz: UVK 1995, pp. 69-85.
4. ^ Walter J. Schütz: Newspaper reference day collections. In: Hans Bohrmann / Wilbert Ubbens (ed.): Register and use newspapers. Berlin 1998: German Library Institute, pp. 153–160.
5. ^ Journalist: Walter J. Schütz: The newspaper counter. In: www.journalist.de. Retrieved February 21, 2016 . 
6. ↑ ARD-Werbung SALES & SERVICES GmbH: Detail page : AS&S: AS&S. In: www.ard-werbung.de. Retrieved February 21, 2016 . 
7. ^ Walter J. Schütz: Newspapers in Germany. Publishers and their journalistic offer. 1949-2004. Berlin 2005: Vistas Verlag.