Media perspectives

from Wikipedia, the free encyclopedia
Media perspectives

First edition 1970
Frequency of publication per month
editor Director of the Hessischer Rundfunk in cooperation with ARD advertising
Web link media-perspektiven.de
ISSN (print)

Media Perspektiven is a specialist journal that deals with media studies, media policy, media economics and media law issues. The magazine has been published since 1970. It emerged from the "Advice service of advertising in radio", which had been published by the hr advertising since 1963 . The magazine has been part of ARD-Werbung Sales & Services GmbH in Frankfurt am Main since 1998 . The publisher is the director of the Hessischer Rundfunk in cooperation with ARD advertising.

Media Perspektiven observes and examines the situation of the mass media and the advertising market in Germany and in other countries. Topics frequently dealt with in media perspectives include: a. the use of media , the advertising market, the program structures of public and private television broadcasters , the media concentration , and the digital media . The journal is also the place of publication for regularly conducted studies such as B. the ARD / ZDF online study , the newspaper reference day collection and the long-term study on mass communication .

In addition to the magazine, the annual data collection Media Perspektiven basic data - data on the media situation in Germany and the irregularly appearing Media Perspektiven documentaries are published. The series Media Perspektiven is also supervised, in which mainly studies appear on behalf of the ARD / ZDF Media Commission.

The magazine appears monthly.

All issues of the magazine since 1997 can be used via the online archive.

Web links

Individual evidence

  1. a b c Media Perspektiven - About Us, accessed on July 31, 2017.
  2. Data on the media situation in Germany. ard-werbung.de; accessed on July 28, 2017.