Sunpoint
| SUNPOINT Werbegesellschaft mbH | |
|---|---|
| legal form | mbH |
| founding | 1988 |
| Seat | Pulheim , Germany |
| management | Board of Directors: Marcus Hanf, Michael Wendel |
| Number of employees | 1,200 |
| Branch | Services |
| Website | www.sunpoint.de |
Sunpoint advertising mbH (proper spelling: SUNPOINT) is a tanning salon chain based in Pulheim in Cologne .
Business model
The company owns 225 tanning salons. According to its own information, Sunpoint has over 12 million visits a year. Depending on the region, Sunpoint today has a market share of between 20 and 80 percent. As the TNS Emnid determined, the level of awareness of Sunpoint is 38 percent. Prominent advertising faces included Naomi Campbell and Sonya Kraus . The solarium industry employs a total of 35,000 people, 3,200 of whom work for Sunpoint.
history
In 1979 UVA Solar KG was founded by Wolfgang Müller. Not far from the Millowitsch Theater in the city of Cologne, he opened the first Sunpoint tanning studio. The entrepreneur relied on modern design and technology. In 1987 Wolfgang Müller was the owner of 16 tanning salons. In order to expand the business model, he decided to convert Sunpoint into a franchise system. Today, Sunpoint sees itself as the market leader with around 100 franchisees and 320 tanning salons .
Sunpoint is subject to international test criteria control. Sunpoint is the first tanning studio chain in the world to be certified by TÜV Rheinland in accordance with the international ISO 9001 standard . The independent testing institute monitors the performance of Sunpoint in terms of quality of advice, technical standards, service and hygiene .
offer
Over the years the company has developed its own technology and products or introduced them to the German market. For example, the Sunsotronic tanning bed takes a measurement on the forehead and upper arm before the tanning process begins , in order to determine the optimal tanning dose .
Tantastic is a tanning shower for an instant tan without harmful UV radiation. Using a patented process, the sprayed tanning lotion is electrostatically charged in the cabin and thus attracted to the body.
The company also offers cosmetics such as pre- and after-sun products or tanning lotions that activate and accelerate the tanning process.
Undercover boss
On April 22, 2013, managing director Martin Paffenholz took part in RTL's Undercover Boss project and went to the company disguised as an intern to find “direct contact with employees and everyday work in the practice”.