T-Series (music label)
| Super Cassettes Industries Private Limited | |
|---|---|
 Logo of the label |
|
| Active years | since 1983 |
| founder | Gulshan Kumar |
| Seat | Noida |
Super Cassettes Industries Private Limited , trading name T-Series , is an Indian music label that also produces films . It was founded in 1983 by Gulshan Kumar .
It is one of the biggest Indian music labels working with Bollywood stars like Salman Khan and Ajay Devgn .
history
T-Series was founded in 1983 by Gulshan Kumar as a small company that initially sold pirated Bollywood songs. The first original T-Series movie soundtrack release was made for Lallu Ram in 1984, with music by Ravindra Jain. The music label's breakthrough came in 1990 with Aashiqui , a film soundtrack album composed by the duo Nadeem-Shravan (Nadeem Akhtar Saifi and Shravan Kumar Rathod) and sold over 20 million times in India. This makes it the best-selling Bollywood soundtrack album of all time. Many of the other best-selling Bollywood musical albums of the 1990s, particularly those by Nadeem-Shravan, were released under the T-Series label. In addition to music production, the company also began film production .
In 1997 the founder Gulshan Kumar was murdered by the Indian crime syndicate D-Company . His assassination also resulted in the T-Series losing its most prolific musician, Nadeem-Shravan, at the time because Nadeem Akhtar Saifi was initially accused of being involved in the murder. After Gulshan Kumar's death in 1997, the company was run by his sons Bhushan Kumar and Krishan Kumar.
YouTube
T-Series joined YouTube on March 13, 2006, but had only started uploading videos in December 2010. The T-Series YouTube channel, which mainly shows music videos and movie trailers , is the most viewed YouTube channel in the world in terms of views. T-Series currently (as of August 2020) has more than 122 billion views and over 151 million subscribers, making it the most subscribed YouTube channel in the world .
In addition to the main channel, there are a few other secondary channels, some of which have several million subscribers.
The reason for the dramatically increasing number of viewers and subscribers is the rapid growth in the number of people with Internet access. By the summer of 2018, India's online population had grown to around 500 million internet users. YouTube now has around 225 million monthly users from India.
Individual evidence
- ↑ T-Series at Open Corporates Accessed October 14, 2018th
- ↑ T-Series in Social Blade Retrieved on April 1 of 2019.
- ↑ Youtube channels.Retrieved October 18, 2018.
- ↑ PewDiePie admits defeat, YouTube has a new king. April 1, 2019, accessed on April 2, 2019 (German).